Boro Plus Ice Prickly Heat Powder Icy Cool with Skin-Loving Herbs 200g (150g + 50g Extra)

BORO PLUS ICE Prickly Heat Powder ICY COOL is a cooling and soothing powder specially formulated to provide relief from prickly heat and skin irritation during the hot summer months. Infused with skin loving herbs, this powder helps to keep your skin cool and refreshed.

Key Features: - Cooling and soothing powder - Provides relief from prickly heat and skin irritation - Infused with skin loving herbs - Keeps skin cool and refreshed - Available in a convenient 150g size with 50g extra

For whom: This powder is ideal for anyone looking for relief from prickly heat and skin irritation during the hot summer months. It is suitable for all skin types and ages.

Pros: - Cooling and soothing - Provides relief from prickly heat - Infused with skin loving herbs - Convenient size with extra 50g - Suitable for all skin types

Cons: - May not provide long-lasting relief for severe prickly heat cases

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective combination of cooling agents and skin-loving herbs.	Hindustan Unilever Research
Brand Strength	20	15	Strong brand recognition and trust among Indian consumers.	Brand Equity
Category Momentum	20	10	Growing demand for cooling powders in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from established and new cooling powder brands.	MarketWatch
Use-case Advantage	5	5	Provides relief from prickly heat and keeps skin fresh.	Ayurveda Today
Final Market Score	100	66/100 (3.30/5)	Boro Plus Ice Prickly Heat Powder offers a well-balanced mix of cooling agents and skin-loving herbs, positioned competitively in the Indian market.

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