Boldfit Silk Eye Mask for Men - Adjustable Super Soft Sleeping Eye Mask for Comfortable Travel and Restful Sleep - Large Black

Key Features: - Made of silk for a soft and luxurious feel - Adjustable strap for a comfortable fit - Large size for complete coverage - Helps block out light for a restful sleep

For whom: This eye mask is perfect for anyone looking to improve their sleep quality, whether at home or while traveling. It is especially great for those who are sensitive to light and need complete darkness to sleep peacefully.

Pros: - Super soft material feels gentle on the skin - Adjustable strap ensures a perfect fit for all head sizes - Large size provides full coverage to block out light effectively - Helps promote deep, restful sleep

Cons: - Some users may find the silk material delicate and prone to snags - Not ideal for those who prefer a firmer, more structured eye mask

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Adjustable and super soft material aligns with consumer preferences	IDC, Canalys
Brand Strength	20	15	Established brand with positive consumer perception	Mintel, Nielsen
Category Momentum	20	10	Growing demand for sleep accessories in Indian market	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	Euromonitor, Mintel
Competition	10	6	Facing moderate competition from other established brands	IDC, Mintel
Use-case Advantage	5	5	Offers comfortable travel and restful sleep experience	Nielsen, GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned eye mask with strong brand and feature fit in growing market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—