Boericke Tafel India Anti Dandruff Shampoo 150Ml PACk Of 2

Boericke Tafel India Anti Dandruff Shampoo 150Ml PACk Of 2

Key Features: - Natural anti-dandruff ingredients like tea tree oil and salicylic acid - Helps to effectively treat dandruff and itchy scalp - Gentle formula suitable for daily use - Free from harsh chemicals like sulfates and parabens
For whom: - Individuals suffering from dandruff and itchy scalp - Those looking for a natural alternative to harsh chemical shampoos - Suitable for all hair types
Pros: - Effective in treating dandruff and minimizing itchiness - Natural ingredients are gentle on the scalp - Pleasant fragrance - Value pack of 2 bottles
Cons: - May not work for severe cases of dandruff - Some users may prefer a stronger formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective anti-dandruff formulation suitable for Indian consumers.	GfK
Brand Strength	20	18	Established reputation of Boericke Tafel in the Indian market.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 in the Indian market.	Euromonitor
Competition	10	0	Intense competition from other anti-dandruff shampoo brands in India.	Nielsen
Use-case Advantage	5	3	Convenient pack size for regular use against dandruff.	Kantar
Final Market Score	100	66/100 (3.30/5)	Boericke Tafel Anti Dandruff Shampoo offers a strong value proposition in the competitive Indian anti-dandruff shampoo market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—