Play Charcoal Cleanse - 236ml
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Deep cleansing body wash with activated charcoal effectively removes dirt and impurities
- Lactic acid improves skin texture for a smoother feel
- Glycolic acid exfoliates for a clearer complexion
- Convenient 236ml size ideal for travel or daily use
Market-Based Score (India)
76/100 (3.80/5)
Good value Innovative body wash with strong brand backing positioned well in growing premium skincare segment.
Rs.155.00 Rs.185.00
Best price from
Amazon.in
Amazon.in
Details
Key Features:
- Deep cleansing body wash with activated charcoal
- Helps remove dirt and impurities
- Contains lactic acid to improve skin texture
- Includes glycolic acid for exfoliation
- Comes in a convenient 236ml size
For whom:
This product is perfect for individuals looking for a deep cleansing body wash that effectively removes dirt and impurities while also improving skin texture and exfoliating the skin. Pros:
- Activated charcoal helps detoxify the skin
- Lactic acid smooths and refines skin texture
- Glycolic acid exfoliates for a clearer complexion
- Convenient size for travel or daily use
Cons:
- May not be suitable for individuals with sensitive skin
- Some users may find the exfoliating acids too harsh for daily use
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Innovative formulation with popular exfoliating acids for skin texture improvement. | Vogue |
| Brand Strength | 20 | 18 | Established brand with a loyal customer base in the skincare segment. | Brand Equity |
| Category Momentum | 20 | 15 | Growing demand for premium body wash products in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar premium body wash products in the market. | Retail360 |
| Competition | 10 | 8 | Facing competition from established and emerging brands offering similar skincare solutions. | Euromonitor |
| Use-case Advantage | 5 | 5 | Addresses the need for deep cleansing and exfoliation in a single product. | IndiaRetailing |
| Final Market Score | 100 | 76/100 (3.80/5) | Innovative body wash with strong brand backing positioned well in growing premium skincare segment. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Innovative formulation with popular exfoliating acids for skin texture improvement.Sources: Vogue -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: Established brand with a loyal customer base in the skincare segment.Sources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for premium body wash products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar premium body wash products in the market.Sources: Retail360 -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from established and emerging brands offering similar skincare solutions.Sources: Euromonitor -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses the need for deep cleansing and exfoliation in a single product.Sources: IndiaRetailing
Summary
Innovative body wash with strong brand backing positioned well in growing premium skincare segment.
Quick Compare
Rs.399.00
⭐ Reviews Summary
✅ What Users Love
- Effective exfoliation for skin texture improvement
- Refreshing and invigorating scent
- Leaves skin feeling clean and smooth
⚠️ What to Watch
- May be too harsh for sensitive skin
- Some users experienced dryness after prolonged use
- Price point may be considered high for the quantity
Rs.1,499.00
⭐ Reviews Summary
✅ What Users Love
- Effective pain relief for various body parts
- Adjustable temperature levels
- Comfortable to wear
⚠️ What to Watch
- Short power cord limits mobility
- Some users experienced heating inconsistencies
- May not fit all body sizes properly
Rs.2,999.00
⭐ Reviews Summary
✅ What Users Love
- Great taste and flavor
- High protein content
- No added sugar
⚠️ What to Watch
- Some users found the texture to be gritty
- Price is on the higher side compared to similar products
- Packaging could be improved for better storage
Rs.3,199.00
⭐ Reviews Summary
✅ What Users Love
- Effective energy boost for workouts
- Improves focus and performance
- Pleasant kiwi strawberry flavor
⚠️ What to Watch
- May cause jitters in sensitive users
- Some users report a chalky texture
- Price point considered high by some
Where to Buy
Price Comparison
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|---|---|---|---|
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