NIVEA MEN Impact Cleanse 250ml
Smart Rank ⓘ
46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- 3-in-1 formula for hair, face, and body cleansing saves time and money
- Active charcoal provides deep cleansing action for all skin types
- Long-lasting freshness and refreshing scent ideal for active men
- Dermatologically approved shower gel for convenient daily grooming routine
Market-Based Score (India)
76/100 (3.80/5)
Good value Strong brand and product offering in a growing men's grooming market.
Key Features
Category | Shower Gel |
---|---|
Volume | 250ml |
Formula | 3-in-1 |
Key Ingredient | Active Charcoal |
Dermatologically Approved | Yes |
Target Audience | Men |
Pros | Multipurpose, Refreshing scent, Deep cleansing, Suitable for all skin types |
Cons | Strong scent for some, Bottle design could be improved |
Details
About Product:
NIVEA MEN Pure Impact Shower Gel is a refreshing 3-in-1 body wash that cleanses the hair, face, and body all in one go. Its formula contains active charcoal that thoroughly cleanses and leaves a long-lasting feeling of freshness.
Key Features: - 3-in-1 formula for hair, face, and body - Contains active charcoal for deep cleansing - Long-lasting freshness - Dermatologically approved
For whom: This shower gel is specially designed for men who lead active lifestyles and want a convenient and effective grooming product for their daily routine.
Pros: - Multipurpose product saves time and money - Refreshing scent - Deep cleansing action - Suitable for all skin types
Cons: - Some users may find the scent too strong - The bottle design could be improved for easier grip and handling
Key Features: - 3-in-1 formula for hair, face, and body - Contains active charcoal for deep cleansing - Long-lasting freshness - Dermatologically approved
For whom: This shower gel is specially designed for men who lead active lifestyles and want a convenient and effective grooming product for their daily routine.
Pros: - Multipurpose product saves time and money - Refreshing scent - Deep cleansing action - Suitable for all skin types
Cons: - Some users may find the scent too strong - The bottle design could be improved for easier grip and handling
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | Offers a 3-in-1 solution for hair, face, and body, meeting consumer needs for convenience. | Euromonitor |
Brand Strength | 20 | 18 | NIVEA MEN is a well-established and trusted brand in India. | Brandwatch |
Category Momentum | 20 | 15 | Growing demand for men's grooming products in the Indian market. | Mintel |
Price Positioning | 20 | 10 | Competitively priced compared to similar products in the market. | Retail360 |
Competition | 10 | 8 | Facing competition from other established brands offering similar products. | GfK |
Use-case Advantage | 5 | 5 | Provides a comprehensive grooming solution for men on-the-go. | Kantar |
Final Market Score | 100 | 76/100 (3.80/5) | Strong brand and product offering in a growing men's grooming market. |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers a 3-in-1 solution for hair, face, and body, meeting consumer needs for convenience.Sources: Euromonitor -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: NIVEA MEN is a well-established and trusted brand in India.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for men's grooming products in the Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the market.Sources: Retail360 -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from other established brands offering similar products.Sources: GfK -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Provides a comprehensive grooming solution for men on-the-go.Sources: Kantar
Summary
Strong brand and product offering in a growing men's grooming market.
Quick Compare

Rs.275.00
⭐ Reviews Summary
✅ What Users Love
- Refreshing scent
- Cleans effectively
- Versatile for hair, face, and body
⚠️ What to Watch
- May dry out skin for some users
- Scent may be too strong for some
- Packaging prone to leaking during shipment

Rs.349.00
⭐ Reviews Summary
✅ What Users Love
- Effective in reducing split ends
- Prevents hair breakage
- Contains rice water and keratin for damage repair
⚠️ What to Watch
- Some users found the scent too strong
- May not lather as much as traditional shampoos
- Packaging could be improved for easier dispensing

Rs.185.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting citrus fragrance
- Superior germ protection
- Good value for money
⚠️ What to Watch
- Powder can be a bit coarse
- Packaging could be improved
- Some users may find the fragrance too strong
Where to Buy
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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NIVEA MEN Pure Impact Shower Gel 250ml Hair Face Body Wash
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