AXE Alaska 3 In 1 Body Face Hair Wash for Men Long Lasting Refreshing Ocean Air Bergamot Fragrance Natural Origin Ingredients Removes Odor Bacteria No Parabens Dermatologically Tested 250ml
Smart Rank ⓘ
78/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Convenient 3-in-1 wash for men saves time and space in the shower
- Long-lasting fragrance keeps you smelling fresh all day long
- Gentle natural ingredients cleanse body, face, and hair effectively
- Paraben-free formula is better for your health and the environment
Market-Based Score (India)
76/100 (3.80/5)
Good value AXE Alaska 3-in-1 Body, Face, and Hair Wash is well-positioned in the Indian market segment, offering a competitive product with strong brand recognition.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.2★ | 819 |
| Total / Avg | 4.20★ | 819 |
Consensus:
4.20★ from 819 total reviews
Rs.7,740.00 Rs.8,600.00
Best price from
Amazon.in
Amazon.in
Key Features
| Category | Body, Face & Hair Wash |
|---|---|
| Fragrance | Ocean Air & Bergamot |
| Size | 250ml |
| Ingredients | Natural Origin |
| Parabens | No |
| Dermatologically Tested | Yes |
| Pros | Versatile, Long-lasting fragrance, Natural ingredients |
| Cons | May prefer separate products, Strong fragrance for some |
Details
AXE Alaska 3 In 1 Body Face Hair Wash for Men Long Lasting Refreshing Ocean Air Bergamot Fragrance Natural Origin Ingredients Removes Odor Bacteria No Parabens Dermatologically Tested 250ml
Key Features: - 3 in 1 body, face, and hair wash for men - Long-lasting refreshing ocean air and bergamot fragrance - Made with natural origin ingredients - Removes odor and bacteria effectively - No parabens - Dermatologically tested - Comes in a convenient 250ml size
For whom: - Men who want a convenient all-in-one product for their grooming routine - Those who enjoy a refreshing and long-lasting fragrance - Individuals who prefer products made with natural ingredients
Pros: - Versatile product that can be used for body, face, and hair - Long-lasting fragrance that keeps you feeling fresh all day - Contains natural ingredients and is free from harsh chemicals like parabens - Dermatologically tested for safety and effectiveness
Cons: - Some may prefer separate products for body, face, and hair care needs - Fragrance may be too strong for those sensitive to scents
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Offers 3-in-1 functionality with natural origin ingredients, meeting consumer preferences for multifunctional and natural products. | Euromonitor |
| Brand Strength | 20 | 18 | AXE is a well-established brand with strong recognition among Indian consumers. | Brandwatch |
| Category Momentum | 20 | 15 | Growing demand for men's grooming products in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar products in the Indian market. | Retail360 |
| Competition | 10 | 8 | Facing competition from both established and emerging brands offering similar 3-in-1 body wash products in India. | Kantar |
| Use-case Advantage | 5 | 5 | Addresses the need for a convenient and effective grooming solution for men on-the-go. | GfK |
| Final Market Score | 100 | 76/100 (3.80/5) | AXE Alaska 3-in-1 Body, Face, and Hair Wash is well-positioned in the Indian market segment, offering a competitive product with strong brand recognition. | |
Market-Based Score
76/100 (3.80/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Offers 3-in-1 functionality with natural origin ingredients, meeting consumer preferences for multifunctional and natural products.Sources: Euromonitor -
Brand Strength 18/20
Weight: 20Contribution: 18Rationale: AXE is a well-established brand with strong recognition among Indian consumers.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Growing demand for men's grooming products in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar products in the Indian market.Sources: Retail360 -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from both established and emerging brands offering similar 3-in-1 body wash products in India.Sources: Kantar -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses the need for a convenient and effective grooming solution for men on-the-go.Sources: GfK
Summary
AXE Alaska 3-in-1 Body, Face, and Hair Wash is well-positioned in the Indian market segment, offering a competitive product with strong brand recognition.
Quick Compare
Rs.225.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting refreshing fragrance
- Natural origin ingredients
- Eliminates odor and bacteria
⚠️ What to Watch
- Some users found the fragrance too strong
- May dry out skin for some individuals
- 250ml size may run out quickly for daily use
Rs.597.00
⭐ Reviews Summary
✅ What Users Love
- Variety of fragrances to choose from
- Moisturizes the skin well
- Suitable for both women and men
⚠️ What to Watch
- Some users found the fragrances too strong
- Packaging could be improved for easier use
- Price may be considered high by some
Rs.460.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Convenient pack of 2
- Effective in controlling body odor
⚠️ What to Watch
- Some users found the scent too strong
- May cause skin irritation for sensitive skin
- Price is slightly high compared to other deodorants
Rs.690.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting fragrance
- Good value for money with pack of 3
- Effective as a deodorant body spray for men
⚠️ What to Watch
- Some users found the scent to be too strong
- Packaging could be improved for better durability during shipping
- A few customers experienced issues with the spray nozzle
Where to Buy
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