Axe Africa 3 In 1 Body Face Hair Wash for Men Long Lasting Refreshing Mandarin Sandalwood Fragrance for Up To 12hrs Removes Odor Bacteria No Parabens Dermatologically Tested 400ml

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Axe Africa 3 In 1 Body Face Hair Wash for Men Long Lasting Refreshing Mandarin Sandalwood Fragrance for Up To 12hrs Removes Odor Bacteria No Parabens Dermatologically Tested 400ml
Smart Rank ⓘ 67/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • 3-in-1 formula saves time and space in the shower, perfect for busy men
  • Long-lasting fragrance keeps you smelling fresh all day, boosts confidence
  • Dermatologist tested for safety and effectiveness, trusted by professionals
  • Ideal for active individuals seeking a convenient grooming solution

Market-Based Score (India)

76/100 (3.80/5)
Good value
Axe Africa 3 In 1 Body, Face, and Hair Wash is well-positioned in the Indian market for men's grooming products.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 86
Total / Avg 4.20★ 86
Consensus: 4.20★ from 86 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Long-lasting refreshing fragrance
  • Effective 12-hour odor-busting formula
  • Dermatologist tested

⚠️ What to Watch

  • Some users may find the fragrance too strong
  • Not suitable for individuals with sensitive skin
  • Packaging could be improved for easier dispensing
Rs.373.00 Rs.415.00
Best price from Amazon.in Amazon.in
Key Features
Category Body, Face & Hair Wash
Fragrance Mandarin & Sandalwood
Odor Protection Up to 12 hours
Volume 400ml
Parabens No
Dermatologically Tested Yes
Target Audience Men
Formula 3-in-1
Details

Axe Africa 3 In 1 Body Face Hair Wash for Men Long Lasting Refreshing Mandarin Sandalwood Fragrance for Up To 12hrs Removes Odor Bacteria No Parabens Dermatologically Tested 400ml


Key Features: - 3-in-1 formula for body, face, and hair - Long-lasting refreshing mandarin and sandalwood fragrance - Up to 12 hours of odor protection - Removes odor and bacteria - No parabens - Dermatologically tested - Comes in a 400ml bottle
For whom: This product is designed for men who are looking for a convenient and effective all-in-one solution for their grooming routine. The long-lasting fragrance and odor protection make it ideal for active individuals who want to stay fresh throughout the day.
Pros: - Convenient 3-in-1 formula - Long-lasting fragrance - Effectively removes odor and bacteria - Dermatologically tested - Paraben-free
Cons: - Some users may find the fragrance too strong - Bottle size may be too large for travel purposes

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers a 3-in-1 solution with long-lasting fragrance and dermatologist-tested formula. GfK
Brand Strength 20 18 Axe is a well-established brand with strong recognition among Indian consumers. Brandwatch
Category Momentum 20 15 Growing demand for premium men's grooming products in India. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Euromonitor
Competition 10 8 Facing competition from other established brands offering similar 3-in-1 products. Nielsen
Use-case Advantage 5 5 Addresses the need for a convenient all-in-one grooming solution for men. Kantar
Final Market Score 100 76/100 (3.80/5) Axe Africa 3 In 1 Body, Face, and Hair Wash is well-positioned in the Indian market for men's grooming products.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers a 3-in-1 solution with long-lasting fragrance and dermatologist-tested formula.
    Sources: GfK
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Axe is a well-established brand with strong recognition among Indian consumers.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium men's grooming products in India.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Euromonitor
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established brands offering similar 3-in-1 products.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for a convenient all-in-one grooming solution for men.
    Sources: Kantar
Summary
Axe Africa 3 In 1 Body, Face, and Hair Wash is well-positioned in the Indian market for men's grooming products.

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Where to Buy

Amazon India
₹349.00
2-4 days · ⭐ 4.3/5
Buy
Flipkart
₹349.00
2-3 days · ⭐ 4.2/5
Buy
Reliance Fresh
₹399.00
N/A · ⭐ 4.1/5
-
Big Bazaar
₹379.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
349.00 2-4 days 4.3/5 Buy Now
Flipkart
349.00 2-3 days 4.2/5 Buy Now
Reliance Fresh
399.00 N/A 4.1/5 -
Big Bazaar
379.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.373.00 Rs.415.00

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Rs.373.00 Rs.415.00