Parnell Cicamanu pH Balanced Body Mist 150ml

Parnell Cicamanu pH Balanced Body Mist 150ml

The Parnell Cicamanu pH Balanced Body Mist is a refreshing and hydrating body spray that is perfect for daily use. Formulated with cicamanu extract, this body mist helps to soothe and nourish the skin while maintaining the skin's natural pH balance.

Key Features:
- pH balanced formula
- Contains cicamanu extract
- Helps to soothe and nourish the skin
- Refreshing and hydrating
For whom:
This body mist is suitable for all skin types, including sensitive skin. It is perfect for those looking for a gentle and nourishing body spray to keep their skin feeling refreshed and hydrated throughout the day.

Pros:
- Maintains skin's pH balance
- Soothes and nourishes the skin
- Refreshing and hydrating
Cons:
- Some users may prefer a different scent
- May not provide long-lasting hydration for extremely dry skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique pH balanced formula, appealing to health-conscious consumers.	Vogue
Brand Strength	20	15	Established brand reputation in the beauty segment.	Brand Equity
Category Momentum	20	10	Growing demand for body mists in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing moderate competition from both local and international brands.	Business Standard
Use-case Advantage	5	5	Convenient and easy-to-use packaging for on-the-go freshness.	Cosmopolitan
Final Market Score	100	66/100 (3.30/5)	Parnell Cicamanu pH Balanced Body Mist 150ml is well-positioned in the growing Indian body sprays & mists market.

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