Liz Claiborne Curve Crush For Men Cologne Spray 4 2 Ounces

Liz Claiborne Curve Crush For Men Cologne Spray 4 2 Ounces

About Product: Curve Crush for Men by Liz Claiborne is a refreshing, masculine scent that is perfect for everyday wear. This cologne spray comes in a generous 4.2-ounce bottle, making it a great value for the price.

Key Features: The top notes of Curve Crush for Men include crisp green apple and bergamot, giving it a fresh and invigorating scent. The heart notes of clary sage and lavender add a touch of sophistication, while the base notes of sandalwood and tonka bean provide a warm and masculine finish.

For whom: This cologne is ideal for men who appreciate a modern, versatile fragrance that can be worn for any occasion. Whether you're heading to the office or out for a night on the town, Curve Crush for Men is sure to leave a lasting impression.

Pros: - Long-lasting scent that develops well throughout the day - Versatile fragrance suitable for day or night wear - Great value for the size of the bottle

Cons: - Some may find the scent to be too strong initially - May not appeal to those who prefer lighter, citrus-based fragrances

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features of Curve Crush align well with Indian consumer preferences	Vogue India, Femina
Brand Strength	20	18	Liz Claiborne known for quality fragrances in India	Brand Equity, Forbes India
Category Momentum	20	15	Body sprays & mists gaining popularity in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for the Indian market segment	Business Standard, The Economic Times
Competition	10	0	Facing stiff competition from established local and international brands	Brand Equity, The Hindu Business Line
Use-case Advantage	5	3	Offers a unique scent profile not common in Indian market	Vogue India
Final Market Score	100	66/100 (3.30/5)	Curve Crush Cologne Spray well-positioned in growing Indian body sprays & mists market

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