FOGG Fragrant Body Spray for Women Essence 120ml

FOGG Fragrant Body Spray for Women Essence 120ml

About Product: FOGG Fragrant Body Spray for Women Essence is a long-lasting and refreshing body spray that leaves a pleasant fragrance on your skin. This body spray is specially formulated for women and is perfect for everyday wear.

Key Features: - Long-lasting fragrance - Refreshing scent - Easy to carry and use - Comes in a convenient 120ml size

For Whom: This body spray is perfect for women who want to smell fresh and fragrant throughout the day. It is ideal for those who lead an active lifestyle and need a reliable fragrance to keep them feeling confident.

Pros: - Long-lasting fragrance that stays with you all day - Refreshing scent that is not overpowering - Easy to use and convenient for on-the-go touch-ups - Affordable price point

Cons: - Some users may find the scent too strong for their liking - The spray nozzle may be prone to clogging over time

Overall, FOGG Fragrant Body Spray for Women Essence is a great choice for women who want to stay fresh and fragrant throughout the day. It's convenient, affordable, and easy to use, making it a must-have in any woman's beauty arsenal.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The essence fragrance and 120ml size align well with current consumer preferences in India.	Retail360
Brand Strength	20	18	FOGG is a well-established brand with strong recall among Indian consumers.	Brand Equity
Category Momentum	20	15	Body sprays & mists gaining popularity in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	0	Intense competition in the body sprays & mists segment from both domestic and international brands.	Euromonitor
Use-case Advantage	5	3	Offers long-lasting fragrance suitable for daily use.	India Retailing
Final Market Score	100	66/100 (3.30/5)	FOGG Essence Fragrant Body Spray for Women 120ml holds a strong position in the competitive Indian body sprays & mists market.

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