ARMAF High Street Women Floral Body Mist 250Ml For Women

ARMAF High Street Women Floral Body Mist 250Ml For Women

- ARMAF High Street Women Floral Body Mist is a refreshing and long-lasting body mist that leaves a subtle floral fragrance on your skin. The 250ml bottle is perfect for everyday use.

- Key Features: - Long-lasting floral fragrance - Refreshing body mist - 250ml bottle

- For whom: - This body mist is perfect for women who enjoy light and floral scents. It is suitable for all skin types and can be used during any time of the day.

- Pros: - The fragrance is long-lasting and not overpowering - The mist is refreshing and leaves a pleasant scent on the skin

- Cons: - Some may find the floral scent to be too subtle - The spray nozzle may leak or malfunction over time

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of floral scents appealing to Indian consumers	Kantar
Brand Strength	20	10	Armaf is a recognized brand in the fragrance segment	Euromonitor
Category Momentum	20	15	Growing demand for body sprays in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	GfK
Competition	10	8	Facing moderate competition from local and international brands	IRI
Use-case Advantage	5	3	Long-lasting fragrance suitable for daily use	Nielsen
Final Market Score	100	66/100 (3.30/5)	Armaf High Street Women Floral Body Mist is well-positioned in the growing Indian body sprays market.

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