Arias Perfume Body Spray Peacful 150 ml

Arias Perfume Body Spray Peacful 150 ml

Arias Perfume Body Spray Peaceful is a refreshing and long-lasting scent that is perfect for everyday wear. Its soothing fragrance is a blend of floral and woody notes that create a calming and uplifting experience.

Key Features: - Long-lasting fragrance - Refreshing and soothing scent - Convenient spray bottle for easy application - Affordable price point

For whom: This body spray is suitable for anyone looking for a light and pleasant scent to wear throughout the day. It is perfect for those who prefer floral and woody notes in their perfumes.

Pros: - Long-lasting fragrance - Refreshing and calming scent - Affordable price point - Convenient spray bottle for easy application

Cons: - Some may find the scent too light for evening wear - May need to reapply throughout the day for lasting freshness.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Lavender and vanilla scents align with current consumer preferences	Livemint, India Retailing
Brand Strength	20	10	Established brand with loyal customer base	Business Standard, Hindu Business Line
Category Momentum	20	15	Growing demand for scented body sprays in Indian market	Mint, Economic Times
Price Positioning	20	10	Competitively priced compared to similar products in the market	Business Today, Financial Express
Competition	10	8	Facing moderate competition from other established brands in the segment	Business Standard, Hindu Business Line
Use-case Advantage	5	3	Offers a calming and soothing fragrance suitable for daily use	Mint, India Retail News
Final Market Score	100	66/100 (3.30/5)	Arias Perfume Body Spray Peaceful 150ml well-positioned in growing Indian scented body spray market.

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