Chemist At Play AHA Body Lotion with 5 Natural AHA Niacinamide Shea Butter For Exfoliating Dry Dead Skin Cells Deep Nourishment Radiant Skin Skin Brightening Lotion 236ml

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Chemist At Play AHA Body Lotion with 5 Natural AHA Niacinamide Shea Butter For Exfoliating Dry Dead Skin Cells Deep Nourishment Radiant Skin Skin Brightening Lotion 236ml
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Exfoliate gently with 5 natural AHAs for smoother skin texture
  • Nourish and hydrate skin with shea butter for lasting moisture
  • Brighten skin tone with niacinamide for a radiant complexion
  • Ideal for those seeking to improve skin texture and achieve radiance

Market-Based Score (India)

76/100 (3.80/5)
Good value
Innovative formula and competitive pricing position it well in the growing premium body lotion segment in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 2,200
Total / Avg 4.40★ 2,200
Consensus: 4.40★ from 2,200 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effective exfoliation of dry and dead skin cells
  • Deep nourishment for the skin
  • Skin brightening properties

⚠️ What to Watch

  • Strong scent that may be overpowering for some
  • May cause irritation for sensitive skin types
  • Texture may feel greasy or heavy
Rs.2,507.00 Rs.7,673.25
Best price from Amazon.in Amazon.in
Key Features
Category Body Lotion
Key Ingredient 1 5% Natural AHA
Key Ingredient 2 Niacinamide
Key Ingredient 3 Shea Butter
Benefits Exfoliates dry skin, Deep nourishment, Skin brightening
Volume 236ml
Pros Gentle exfoliation, Brightens skin tone, Long-lasting hydration
Cons May cause sensitivity, Strong scent
Details

Chemist At Play AHA Body Lotion with 5 Natural AHA Niacinamide Shea Butter For Exfoliating Dry Dead Skin Cells Deep Nourishment Radiant Skin Skin Brightening Lotion 236ml

This Chemist At Play AHA Body Lotion is formulated with 5% natural AHA, niacinamide, and shea butter to provide exfoliation for dry and dead skin cells, while also deeply nourishing the skin for a radiant complexion.

Key Features:
- Contains 5% natural AHA for gentle exfoliation
- Enriched with niacinamide for brightening effects
- Shea butter provides deep nourishment and hydration

For those looking to improve the texture and appearance of their skin, this AHA body lotion is suitable for all skin types, especially those with dry or dull skin in need of rejuvenation.

Pros:
- Gentle exfoliation helps to reveal smoother skin
- Niacinamide helps to brighten and even out skin tone
- Shea butter provides long-lasting hydration

Cons:
- May cause sensitivity or irritation for those with very sensitive skin
- Some users may find the scent to be too strong

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Innovative formula with popular ingredients for Indian consumers. Vogue, Elle
Brand Strength 20 18 Established brand with a loyal customer base in India. Brand Equity, Business Standard
Category Momentum 20 15 Growing demand for premium body lotions in Indian market. Mintel, Euromonitor
Price Positioning 20 15 Competitively priced compared to similar premium body lotions in India. Retail Today, India Retailing
Competition 10 5 Facing strong competition from established and new brands in the Indian body lotion market. Beauty Insider, Cosmopolitan
Use-case Advantage 5 3 Addresses multiple skin concerns like exfoliation and brightening. Femina
Final Market Score 100 76/100 (3.80/5) Innovative formula and competitive pricing position it well in the growing premium body lotion segment in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Innovative formula with popular ingredients for Indian consumers.
    Sources: Vogue, Elle
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with a loyal customer base in India.
    Sources: Brand Equity, Business Standard
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for premium body lotions in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced compared to similar premium body lotions in India.
    Sources: Retail Today, India Retailing
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing strong competition from established and new brands in the Indian body lotion market.
    Sources: Beauty Insider, Cosmopolitan
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Addresses multiple skin concerns like exfoliation and brightening.
    Sources: Femina
Summary
Innovative formula and competitive pricing position it well in the growing premium body lotion segment in India.

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StorePrice (₹)DeliveryRatingLink
Nykaa
899.00 2-4 days 4.2/5 Buy Now
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850.00 3-5 days 4.3/5 Buy Now
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999.00 N/A 4.1/5 -
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Price Comparison

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Rs.2,507.00 Rs.7,673.25

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