Oleum Cottage Ultra Healing Cream 40 grams Made Wheatgerm and Castor Cold Pressed Oils For Dry Cracked Skin Psoriasis and Eczema Patches and Flare Ups

Oleum Cottage Ultra Healing Cream 40 grams Made Wheatgerm and Castor Cold Pressed Oils For Dry Cracked Skin Psoriasis and Eczema Patches and Flare Ups

Key Features: - Made with Wheatgerm and Castor Cold Pressed Oils - Specifically formulated for dry cracked skin, psoriasis, and eczema patches - Ultra healing cream for flare-ups
For whom: - Individuals with dry skin, psoriasis, eczema, or other skin conditions - Those looking for a natural, gentle solution for healing and moisturizing
Pros: - Made with high-quality, natural ingredients - Provides deep hydration and healing for troubled skin - Soothes inflammation and reduces redness
Cons: - May be slightly greasy for some individuals - Scent may be too strong for those sensitive to fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation catering to specific skin conditions like psoriasis and eczema.	DermatologyTimes, SkinHealth
Brand Strength	20	18	Established brand with positive reputation in skincare sector.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for specialized body creams in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium healing creams.	RetailToday, PriceWatch
Competition	10	8	Facing moderate competition from established and emerging brands in the segment.	MarketWatch, BusinessInsider
Use-case Advantage	5	5	Addresses common skin issues effectively with natural ingredients.	Healthline, WebMD
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium healing cream with strong brand and unique formulation.

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