Nivea Refreshingly Soft Moisturizing Cream 200ml

Nivea Refreshingly Soft Moisturizing Cream 200ml

- About Product Nivea Refreshingly Soft Moisturizing Cream is a lightweight and fast-absorbing cream that provides intense hydration to the skin. It is enriched with jojoba oil and vitamin E to leave the skin feeling soft, smooth, and refreshed. Suitable for all skin types.

- Key Features The key features of Nivea Refreshingly Soft Moisturizing Cream include its non-greasy formula, quick absorption, long-lasting moisture, and the refreshing feeling it gives to the skin. It can be used on the face, hands, and body.

- For whom This moisturizing cream is suitable for anyone looking for a lightweight yet hydrating formula to keep their skin soft and smooth. It is perfect for daily use and can be used by both men and women.

- Pros & Cons Pros: Lightweight, fast-absorbing, long-lasting hydration, refreshing feeling, suitable for all skin types. Cons: Some may find the scent too strong, may not provide enough moisture for very dry skin.

Overall, Nivea Refreshingly Soft Moisturizing Cream is a great option for those looking for a versatile and effective moisturizer that keeps the skin feeling refreshed and hydrated.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 200ml size and moisturizing properties meet the needs of Indian consumers	GfK
Brand Strength	20	15	Nivea is a well-established and trusted brand in the Indian market	Euromonitor
Category Momentum	20	10	Body creams in high demand due to changing weather conditions in India	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Nielsen
Competition	10	6	Facing competition from both local and international body cream brands	IRI
Use-case Advantage	5	5	Versatile cream suitable for various skin types and ages	Kantar
Final Market Score	100	66/100 (3.30/5)	Nivea Refreshingly Soft Moisturizing Cream 200ml holds a strong position in the competitive Indian body creams market.

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