Fixderma Nigrifix Cream for Acanthosis Nigricans with Lactic Acid For Body Parts like Neck Ankles Knuckles Armpits Thighs Elbows Exfoliant 100 g Pack of 2

Fixderma Nigrifix Cream for Acanthosis Nigricans with Lactic Acid For Body Parts like Neck Ankles Knuckles Armpits Thighs Elbows Exfoliant 100 g Pack of 2

Fixderma Nigrifix Cream is specially formulated to target acanthosis nigricans, a skin condition characterized by dark, velvety patches on the skin. This cream contains lactic acid, which helps to exfoliate the skin and reduce the appearance of these patches.

Key Features: - Contains lactic acid for gentle exfoliation - Targets acanthosis nigricans on various areas of the body - Comes in a pack of 2 tubes, each containing 100g of product

For whom: This cream is suitable for those dealing with acanthosis nigricans on areas such as the neck, ankles, knuckles, armpits, thighs, and elbows. It is ideal for those looking for an exfoliant to help improve the appearance of their skin.

Pros: - Contains lactic acid for gentle exfoliation - Targets specific areas affected by acanthosis nigricans - Comes in a pack of 2 for extended use

Cons: - May not be suitable for those with sensitive skin - Results may vary for each individual

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Lactic acid and exfoliating properties align with current consumer preferences for effective skincare solutions	Euromonitor
Brand Strength	20	10	Fixderma is a recognized brand in the skincare segment in India	Brandwatch
Category Momentum	20	15	Growing demand for specialized body creams in Indian market	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, offering good value for money in the market	Retail360
Competition	10	6	Facing moderate competition from similar products in the body cream segment	BeautyInsider
Use-case Advantage	5	5	Addresses specific skin concerns like acanthosis nigricans effectively	SkinCareIndia
Final Market Score	100	66/100 (3.30/5)	Fixderma Nigrifix Cream is well-positioned in the Indian body cream market with its effective formulation and competitive pricing.

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