E DEW CREAM 50 G

E DEW CREAM 50 G

Key Features: - Formulated with natural ingredients like aloe vera and hyaluronic acid for deep hydration - Lightweight and non-greasy formula that absorbs quickly into the skin - Restores moisture and helps improve skin texture and elasticity

For whom: - Ideal for those with dry or combination skin - Suitable for everyday use to maintain healthy and hydrated skin - Perfect for individuals looking for a moisturizer that is gentle and effective

Pros: - Provides long-lasting hydration without leaving a sticky residue - Helps to soothe and nourish the skin, leaving it feeling soft and supple - Can be used as a makeup base for a smooth and flawless finish

Cons: - May not be suitable for individuals with oily skin due to the rich formula - Some users may find the scent to be too strong - Packaging could be improved for easier application

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	E DEW CREAM offers key hydrating features for Indian consumers.	Vogue, Elle
Brand Strength	20	10	Brand X has established reputation in skincare.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for body creams in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today, India Retailing
Competition	10	6	Facing moderate competition from other established brands in the segment.	Beauty India, Cosmetics Design Asia
Use-case Advantage	5	5	Addresses specific skin hydration needs of Indian consumers.	Femina
Final Market Score	100	66/100 (3.30/5)	E DEW CREAM 50g by Brand X is well-positioned in the Indian body creams market.

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