Bath Body Works Into the Night Body Cream Body Fragrance Cream For Women 226g With Shea Butter 24 Hour Mositure Body Cream

Bath Body Works Into the Night Body Cream Body Fragrance Cream For Women 226g With Shea Butter 24 Hour Mositure Body Cream

About Product: Indulge in the luxurious scent of Bath & Body Works' Into the Night Body Cream. Formulated with shea butter, this rich cream provides 24-hour moisture for soft and smooth skin. The enchanting blend of dark berries, midnight jasmine, and rich amber will leave you feeling confident and ready to take on the night.

Key Features: - Contains shea butter for intense hydration - Long-lasting 24-hour moisture - Enchanting scent of dark berries, midnight jasmine, and rich amber - Leaves skin feeling soft and smooth - Perfect for evening use to indulge in the luxurious fragrance

For whom: This body cream is perfect for women who love to pamper themselves with luxurious skincare products. Whether you're getting ready for a night out or simply want to treat yourself to a little bit of indulgence, Into the Night Body Cream is the perfect choice.

Pros: - Intensely hydrating formula - Long-lasting moisture - Luxurious scent - Leaves skin feeling soft and smooth - Perfect for evening use

Cons: - Some may find the scent too strong - If you prefer unscented products, this may not be the best choice

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shea butter and 24-hour moisturizing align well with Indian consumers' preferences for nourishing body creams.	Kantar
Brand Strength	20	18	Bath & Body Works is a well-known brand with strong appeal to Indian consumers.	Euromonitor
Category Momentum	20	15	Growing demand for premium body creams in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body creams in the Indian market.	GfK
Competition	10	8	Facing moderate competition from other established premium body cream brands in India.	IRI
Use-case Advantage	5	5	Offers long-lasting hydration suitable for Indian climate and lifestyle.	Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position 'Into the Night Body Cream' well in the growing Indian premium body cream market.

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