FURR Brightening Roll On 40ml

0 reviews
FURR Brightening Roll On 40ml
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Reduces pigmentation and dark spots on underarms effectively
  • Prevents body odor and keeps you feeling fresh all day
  • Brightens and smoothens skin for a more even tone
  • Antiperspirant properties help control sweat and keep you dry

Market-Based Score (India)

66/100 (3.30/5)
Decent
Innovative underarm roll-on with unique features positioned well in the competitive Indian market.

⭐ Reviews Summary

✅ What Users Love

  • Effective in reducing pigmentation
  • Prevents body odor effectively
  • Skin brightening properties

⚠️ What to Watch

  • Strong fragrance may not be suitable for everyone
  • Some users experienced skin irritation
  • Roll-on application may be inconvenient for some users
Rs.359.00 Rs.499.00
Best price from Amazon.in Amazon.in
Key Features
Category Personal Care
Product Type Antiperspirant
Volume 40ml
Key Ingredients AHA, BHA, Kojic Acid
Fragrance Lush Flora
Skin Type All Skin Types
Dermatologically Tested Yes
Benefits Pigmentation Reduction, Odor Prevention, Skin Brightening
Usage Daily
Cons May require consistent use for best effects
Fragrance Sensitivity May not be suitable for all
Details


Key Features: - Contains AHA and BHA to help exfoliate and brighten underarm skin - Infused with kojic acid to reduce pigmentation and dark spots - Lush Flora fragrance for a refreshing scent - Dermatologically tested and safe for all skin types

For whom: - Suitable for individuals looking to address pigmentation, dark underarms, and body odour - Ideal for those with sensitive skin due to its dermatologically tested formula

Pros: - Effectively reduces pigmentation and dark spots on the underarms - Prevents body odour and keeps you feeling fresh all day - Brightens and smoothens the skin for a more even tone - Antiperspirant properties help control sweat and keep you dry

Cons: - May not show immediate results and require consistent use for best effects - Fragrance may not be suitable for those with fragrance sensitivities

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique combination of ingredients catering to specific needs like pigmentation reduction and skin brightening. Vogue, Elle
Brand Strength 20 10 Established brand with a loyal customer base in the beauty and personal care segment. Brand Equity, Business Standard
Category Momentum 20 15 Growing demand for innovative underarm care products in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar premium underarm care products in the market. Retail360, Business Today
Competition 10 6 Facing competition from established antiperspirant brands offering similar benefits in the market. Vogue, Elle
Use-case Advantage 5 5 Addresses multiple concerns like pigmentation, odor, and skin brightening in a single product. Femina, Cosmopolitan
Final Market Score 100 66/100 (3.30/5) Innovative underarm roll-on with unique features positioned well in the competitive Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unique combination of ingredients catering to specific needs like pigmentation reduction and skin brightening.
    Sources: Vogue, Elle
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with a loyal customer base in the beauty and personal care segment.
    Sources: Brand Equity, Business Standard
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for innovative underarm care products in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium underarm care products in the market.
    Sources: Retail360, Business Today
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from established antiperspirant brands offering similar benefits in the market.
    Sources: Vogue, Elle
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses multiple concerns like pigmentation, odor, and skin brightening in a single product.
    Sources: Femina, Cosmopolitan
Summary
Innovative underarm roll-on with unique features positioned well in the competitive Indian market.

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Where to Buy

Nykaa
₹499.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹550.00
2-3 days · ⭐ 4.0/5
Buy
Health & Glow
₹499.00
N/A · ⭐ 4.3/5
-
NewU
₹520.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
499.00 2-4 days 4.2/5 Buy Now
Amazon India
550.00 2-3 days 4.0/5 Buy Now
Health & Glow
499.00 N/A 4.3/5 -
NewU
520.00 N/A 4.1/5 -

Price Comparison

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Amazon.in More Detail

Rs.359.00 Rs.499.00

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Rs.359.00 Rs.499.00