Bobs Red Mill Old fashion Gluten Free Rolled Oats 907gm Who

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Bobs Red Mill Old fashion Gluten Free Rolled Oats 907gm Who
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a nutritious breakfast with Bob's Red Mill Gluten Free Rolled Oats, packed with protein and essential nutrients.
  • Perfect for those with gluten intolerance, these whole grain oats are a healthy choice for any meal.
  • Versatile and easy to use, these oats can be added to smoothies, oatmeal, or baked goods for a nutritious boost.
  • Non-GMO and gluten-free, they cater to health-conscious individuals seeking a wholesome breakfast option.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A solid choice for health-focused consumers, but faces strong competition and pricing challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 3,468
Total / Avg 4.20★ 3,468
Consensus: 4.20★ from 3,468 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High quality gluten-free oats with a great texture.
  • Rich in protein and nutritious, making it a healthy breakfast option.
  • Non-GMO certification is a plus for health-conscious consumers.

⚠️ What to Watch

  • Some users find the oats too chewy compared to regular oats.
  • Higher price point compared to conventional oats.
  • Packaging may not be resealable, leading to freshness concerns.
Rs.1,175.00 Rs.1,250.00
Best price from Amazon.in Amazon.in
Key Features
Category Breakfast Cereal
Gluten-Free Yes
Whole Grain Yes
Protein Rich
Non-GMO Yes
Target Audience Health-conscious individuals
Versatile Use Oatmeal, smoothies, baked goods
Texture Less chewy than traditional oats
Details


Key Features: - Gluten-free rolled oats - Whole grain - Rich in protein and nutrients - Non-GMO - Healthy breakfast cereal

For whom: - Individuals with gluten intolerance or celiac disease - Health-conscious individuals looking for a nutritious breakfast option

Pros: - Provides a good source of protein and essential nutrients - Versatile ingredient for making various recipes such as oatmeal, smoothies, and baked goods - Non-GMO and gluten-free for those with dietary restrictions

Cons: - Some may find the texture of gluten-free oats to be less chewy than traditional oats

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Gluten-free and whole grain features align well with consumer preferences. Frost & Sullivan, MarketWatch
Brand Strength 20 10 Bob's Red Mill is recognized but not a top player in the Indian market. IDC, Euromonitor
Category Momentum 20 15 Breakfast cereals are increasingly popular due to health trends in India. Nielsen, Mintel
Price Positioning 20 10 Premium pricing may limit accessibility for price-sensitive consumers. Statista, IBEF
Competition 10 7 Strong competition from local brands offering similar products at lower prices. Euromonitor, IDC
Use-case Advantage 5 4 Ideal for health-conscious consumers seeking quick breakfast options. Nielsen, Mintel
Final Market Score 100 66/100 (3.30/5) A solid choice for health-focused consumers, but faces strong competition and pricing challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Gluten-free and whole grain features align well with consumer preferences.
    Sources: Frost & Sullivan, MarketWatch
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Bob's Red Mill is recognized but not a top player in the Indian market.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Breakfast cereals are increasingly popular due to health trends in India.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Premium pricing may limit accessibility for price-sensitive consumers.
    Sources: Statista, IBEF
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Strong competition from local brands offering similar products at lower prices.
    Sources: Euromonitor, IDC
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for health-conscious consumers seeking quick breakfast options.
    Sources: Nielsen, Mintel
Summary
A solid choice for health-focused consumers, but faces strong competition and pricing challenges.

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Where to Buy

Amazon India
₹1299.00
2-4 days · ⭐ 4.7/5
Buy
BigBasket
₹1349.00
1-3 days · ⭐ 4.6/5
Buy
Reliance Fresh
₹1399.00
N/A · ⭐ 4.2/5
-
Nature's Basket
₹1375.00
N/A · ⭐ 4.4/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
1299.00 2-4 days 4.7/5 Buy Now
BigBasket
1349.00 1-3 days 4.6/5 Buy Now
Reliance Fresh
1399.00 N/A 4.2/5 -
Nature's Basket
1375.00 N/A 4.4/5 -

Price Comparison

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Rs.1,175.00 Rs.1,250.00

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Bob's Red Mill Old fashion Gluten Free Rolled Oats 907gm | Whole Grain | Rich in Protein and Nutritions | Non - GMO | Healthy Breakfast Cereal

Estimated Delivery: 2-3 days
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Rs.1,175.00 Rs.1,250.00