boAt Rockerz 413 (2025 Launch), 60Hrs Battery, 40Mm Drivers, Dual Pair, Enx Tech, Low Latency, Integrated Controls, Bluetooth Headphones, Wireless Over Ear Headphone with Mic (Black & Red)

boAt Rockerz 413 is the latest offering from boAt, featuring a sleek design and advanced technology for an immersive audio experience. With a long-lasting battery life of up to 60 hours, these headphones are perfect for extended listening sessions without the need for frequent recharging.
Key Features: - 40mm drivers for powerful and balanced sound - Dual pairing capability for seamless switching between devices - Enx Tech for low latency audio transmission - Integrated controls for easy operation without having to reach for your device - Bluetooth connectivity for a wireless listening experience
For whom: The boAt Rockerz 413 is ideal for music lovers who appreciate high-quality sound and convenience. Whether you're working out at the gym, commuting to work, or simply relaxing at home, these headphones will enhance your listening experience.
Pros: - Long battery life for extended use - Powerful sound quality with 40mm drivers - Dual pairing capability for easy device switching - Low latency audio transmission for a seamless listening experience - Integrated controls for convenient operation
Cons: - Limited color options available with only Black & Red currently offered

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Impressive specs like 60Hrs battery, Enx Tech, and low latency align well with market trends.	Gadgets 360
Brand Strength	20	10	boAt's strong brand presence and reputation in India.	Brandwatch
Category Momentum	20	15	Growing demand for over-ear headphones in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar models in the market.	TechRadar
Competition	10	6	Facing moderate competition from established and emerging brands in the segment.	The Verge
Use-case Advantage	5	5	Versatile usage scenarios catering to various consumer needs.	TechCrunch
Final Market Score	100	66/100 (3.30/5)	boAt Rockerz 413 offers a compelling mix of features and value in the Indian over-ear headphone market.

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