boAt Rockerz 202 (2025 Launch), ENx Technology, 20 Hrs Battery, in Ear, Dual Pair, Fast Charge, Magnetic Earbuds, IPX5, Low Latency Bluetooth Neckband, Wireless with Mic Earphones (Active Black)

The boAt Rockerz 202 is a new launch in 2025, featuring ENx Technology for enhanced audio experience. With a battery life of up to 20 hours, these in-ear earphones are perfect for long listening sessions.

Designed for those who enjoy music on the go, the dual pairing feature allows you to connect two devices simultaneously. The fast charging capability ensures minimal downtime between uses.

The magnetic earbuds provide a convenient way to keep your earphones tangle-free when not in use. With an IPX5 rating, these earphones are sweat and water resistant, making them ideal for workouts and outdoor activities.

Pros: - Long battery life - Dual pairing capability - Fast charging - Sweat and water resistant Cons: - Some users may find the fit uncomfortable for extended periods of wear.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product offers key features like long battery life and fast charging, aligning well with market expectations.	GFK
Brand Strength	20	18	boAt is a popular and trusted brand in the Indian market.	Canalys
Category Momentum	20	15	Growing demand for wireless in-ear headphones in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar models in the market.	TechRadar
Competition	10	10	Facing strong competition from other established brands offering similar features.	TechCrunch
Use-case Advantage	5	3	Suitable for active users due to IPX5 water resistance and magnetic earbuds.	—
Final Market Score	100	76/100 (3.80/5)	boAt Rockerz 202 is a strong contender in the Indian in-ear headphones market, offering competitive features at an attractive price point.

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