boAt Rockerz 113 (2025 Launch), 40 Hrs Playback, Dual Pair, Fast Charge, Enx Tech, Low Latency, Magnetic Buds, Bluetooth Neckband, Wireless with Mic in Ear Earphones(Active Black)

About Product: The boAt Rockerz 113 (2025 Launch) is a pair of Bluetooth neckband earphones that offer high-quality sound and convenient features for music lovers on the go.

Key Features: With up to 40 hours of playback time, dual pairing capability, fast charging technology, Enx Tech for low latency, and magnetic buds for easy storage, the boAt Rockerz 113 is packed with essential features for a great listening experience.

For whom: These earphones are perfect for individuals who lead an active lifestyle and want a reliable, wireless audio solution for their daily activities.

Pros & Cons: The pros of the boAt Rockerz 113 include long battery life, fast charging, high-quality sound, and convenient magnetic buds. However, some users may find the neckband design uncomfortable for extended wear periods.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Strong alignment with market demand for long battery life, fast charging, and low latency.	91mobiles, Gadgets360
Brand Strength	20	18	boAt established as a reliable and innovative brand in the Indian market.	Counterpoint, TechRadar
Category Momentum	20	15	In-Ear Headphones gaining popularity due to convenience and portability.	GFK, IDC
Price Positioning	20	10	Competitively priced compared to similar models offering similar features.	Flipkart, Amazon
Competition	10	0	Intense competition in the In-Ear Headphones segment with multiple players offering similar features.	The Verge, CNET
Use-case Advantage	5	3	Versatile for daily use, workouts, and commuting, enhancing user experience.	TechCrunch
Final Market Score	100	66/100 (3.30/5)	boAt Rockerz 113 positioned well in the Indian market with strong brand, features, and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Festive Sales	0.0	—
Performance in Climate	0.0	—