boAt 2025 Launch Airdopes 313, 13mm Drivers, Glide Shell, 75hrs Playback, Signature Sound, 4Mics with ENx Tech, ASAP Charge, Bluetooth Earbuds, TWS Ear Buds Wireless Earphones with mic (Gold Mist)

About Product: The boAt 2025 Launch Airdopes 313 are Bluetooth earbuds that offer a TWS (True Wireless Stereo) experience. They come in a stylish Gold Mist color and are designed for active individuals who enjoy listening to music on the go.

Key Features: - 13mm drivers for powerful sound - Glide shell design for a comfortable and secure fit - 75 hours of playback time with the charging case - Signature sound quality for an immersive audio experience - 4 microphones with Environmental Noise Cancellation (ENx) technology for crystal clear voice calls - ASAP Charge feature for quick charging on the go

For whom: These wireless earphones are perfect for music lovers who want a high-quality audio experience while working out, traveling, or simply enjoying their favorite tunes throughout the day.

Pros: - Excellent sound quality with 13mm drivers - Comfortable fit with the glide shell design - Long battery life of 75 hours with the charging case - Clear voice calls with 4 microphones and ENx technology - Quick charging with the ASAP Charge feature

Cons: - Some users may find the design or color of the earbuds not to their liking - The size of the earbuds may not be suitable for all ear shapes and sizes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Impressive specs like 13mm drivers and 75hrs playback	notebookcheck
Brand Strength	20	10	boAt's strong brand presence and customer loyalty	Canalys
Category Momentum	20	15	Growing demand for TWS earbuds in Indian market	IDC
Price Positioning	20	10	Competitive pricing compared to similar models	IDC
Competition	10	6	Facing strong competition from established brands	IDC
Use-case Advantage	5	5	Versatile for various activities with 4Mics and ASAP Charge	Canalys
Final Market Score	100	66/100 (3.30/5)	boAt 2025 Airdopes 313 offers a compelling mix of features and value in the Indian TWS earbuds market.

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