Blue Stratos After Shave - Skin Repair 100ml 100 ml

Key Features: - Provides cooling immediate relief after shaving - Helps repair and soothe skin - Suitable for daily use - Designed specifically for men

For whom: - Men looking for a soothing and calming after shave lotion - Those with sensitive skin post-shave - Anyone in need of a daily skin repair product after shaving

Pros: - Instant cooling and soothing effect - Helps repair damaged skin - Suitable for daily use - Specifically formulated for men's skin

Cons: - May not be suitable for individuals with certain skin allergies - Some users may prefer a different scent

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features desired by Indian consumers.	Retail Today
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in India.	Price Watch
Competition	10	8	Facing moderate competition from other aftershave brands in India.	Business Standard
Use-case Advantage	5	5	Addresses specific needs of Indian men for post-shave care.	Men's Health
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and features, well-positioned in growing Indian men's grooming market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—