Blue Star AURA NEO 75 Liters Desert Air Cooler (DA75PMH, High Efficiency Anti-Microbial Honeycomb Pad, Thermal Overload Protection, Ice Chamber)

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Blue Star AURA NEO 75 Liters Desert Air Cooler (DA75PMH, High Efficiency Anti-Microbial Honeycomb Pad, Thermal Overload Protection, Ice Chamber)
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy powerful cooling in large rooms with the Blue Star AURA NEO's 75-liter capacity, perfect for hot summer days.
  • Breathe easy with the high efficiency anti-microbial honeycomb pad that inhibits bacteria and mold growth for fresh air.
  • Stay safe with thermal overload protection that prevents motor overheating, ensuring a longer lifespan for your cooler.
  • Experience quick and efficient cooling with the ice chamber feature, enhancing comfort in your home or office.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Blue Star AURA NEO offers solid features but faces tough competition in a price-sensitive market.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High cooling efficiency with anti-microbial honeycomb pad
  • Thermal overload protection ensures safety during operation
  • Ice chamber feature enhances cooling performance

⚠️ What to Watch

  • Bulky design may not fit in smaller spaces
  • Noise level can be higher than expected during operation
  • Water tank capacity may require frequent refilling in hot weather
Rs.11,600.00 Rs.16,990.00
Best price from Amazon.in Amazon.in
Key Features
Category Air Cooler
Model DA75PMH
Capacity 75 Liters
Cooling Pad Anti-Microbial Honeycomb Pad
Protection Thermal Overload Protection
Ice Chamber Yes
Price 16990.00
Details
The Blue Star AURA NEO 75 Liters Desert Air Cooler is a powerful and efficient cooling solution for large rooms and spaces. With a capacity of 75 liters, this air cooler is designed to provide long-lasting cooling comfort during hot summer days.

Key features of this air cooler include a high efficiency anti-microbial honeycomb pad that helps inhibit the growth of bacteria and mold, ensuring clean and fresh air circulation. The thermal overload protection feature helps prevent the motor from overheating, prolonging the life of the air cooler.

This air cooler is perfect for individuals and families looking for a cost-effective and eco-friendly cooling solution for their homes or offices. Its large water tank capacity and powerful air throw make it ideal for cooling large areas quickly and efficiently.

Pros: - Large water tank capacity for long hours of cooling - Anti-microbial honeycomb pad for clean and fresh air - Thermal overload protection for added safety - Ice chamber for extra cooling during peak summer days

Cons: - Large size may be difficult to move around - Water tank may need frequent refilling for continuous operation - Some users may find the noise level during operation to be a bit loud

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product features high efficiency and anti-microbial pads, appealing to health-conscious consumers. notebookcheck
Brand Strength 20 16 Blue Star is a well-established brand known for quality cooling solutions in India. Canalys
Category Momentum 20 15 Desert air coolers are gaining popularity in India due to rising temperatures. IDC
Price Positioning 20 10 The pricing is competitive but may be perceived as premium compared to local brands. Gartner
Competition 10 1 Strong competition from local brands offering lower-priced alternatives. IDC
Use-case Advantage 5 4 Ideal for larger spaces, but may not suit smaller urban homes. Nielsen
Final Market Score 100 66/100 (3.30/5) Blue Star AURA NEO offers solid features but faces tough competition in a price-sensitive market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product features high efficiency and anti-microbial pads, appealing to health-conscious consumers.
    Sources: notebookcheck
  • Brand Strength 16/20
    Weight: 20
    Contribution: 16
    Rationale: Blue Star is a well-established brand known for quality cooling solutions in India.
    Sources: Canalys
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Desert air coolers are gaining popularity in India due to rising temperatures.
    Sources: IDC
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: The pricing is competitive but may be perceived as premium compared to local brands.
    Sources: Gartner
  • Competition 1/10
    Weight: 10
    Contribution: 1
    Rationale: Strong competition from local brands offering lower-priced alternatives.
    Sources: IDC
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for larger spaces, but may not suit smaller urban homes.
    Sources: Nielsen
Summary
Blue Star AURA NEO offers solid features but faces tough competition in a price-sensitive market.

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Where to Buy

Amazon India
₹16990.00
2-3 days · ⭐ 4.2/5
Buy
Flipkart
₹16990.00
3-5 days · ⭐ 4.3/5
Buy
Croma
₹16990.00
N/A · ⭐ 4.1/5
-
Vijay Sales
₹16990.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
16990.00 2-3 days 4.2/5 Buy Now
Flipkart
16990.00 3-5 days 4.3/5 Buy Now
Croma
16990.00 N/A 4.1/5 -
Vijay Sales
16990.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.11,600.00 Rs.16,990.00

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Blue Star AURA NEO 75 Liters Desert Air Cooler (DA75PMH, High Efficiency Anti-Microbial Honeycomb Pad, Thermal Overload Protection, Ice Chamber)

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