BLUE STAR 3 Star 1 Ton Convertible 5 in 1 Cooling Inverter Split Air Conditioner (BLUE STAR AC IB312TNU, IU)

0 reviews
Smart Rank ⓘ 52/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy flexible cooling with 5 in 1 modes, making it perfect for various room sizes and preferences.
  • Save on electricity bills with the energy-efficient inverter technology and 3-star energy rating.
  • Breathe easy with anti-bacterial and dust filters that ensure clean and healthy air in your space.
  • Experience efficient cooling performance with durable copper condenser coils, designed for long-lasting use.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Blue Star's AC offers solid features and brand trust, making it a strong choice in the Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 3
Total / Avg 4.00★ 3
Consensus: 4.00★ from 3 total reviews
Rs.36,400.00 Rs.51,750.00
Best price from Amazon.in Amazon.in
Key Features
Category Air Conditioner
Model B0CXDXXQ6F
Price 51750.0000
Cooling Modes 5 in 1
Capacity 1 Ton
Energy Rating 3 Star
Technology Inverter
Filters Anti-bacterial and dust
Condenser Copper
Details
The BLUE STAR 3 Star 1 Ton Convertible 5 in 1 Cooling Inverter Split Air Conditioner is a powerful and energy-efficient cooling solution for your home or office. With its 3-star energy rating, this AC is designed to save you money on your electricity bills while keeping you comfortably cool.

Key Features: - Convertible 5 in 1 cooling modes for flexible usage - Inverter technology for energy efficiency - 1 Ton capacity suitable for small to medium-sized rooms - Anti-bacterial and dust filters for clean and healthy air - Copper condenser coils for efficient cooling performance

For whom: This BLUE STAR AC IB312TNU, IU is ideal for individuals or families looking for a reliable and energy-efficient air conditioning unit that can provide consistent cooling during hot summer months.

Pros: - Energy-efficient inverter technology - Flexible 5 in 1 cooling modes - Clean and healthy air with anti-bacterial filters - Efficient cooling performance with copper condenser coils

Cons: - May be more expensive upfront compared to non-inverter ACs - 1 Ton capacity may not be sufficient for larger rooms or spaces

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The 5 in 1 cooling feature and inverter technology cater well to diverse consumer needs. TechRadar, CNET
Brand Strength 20 16 Blue Star is a well-established brand known for quality and reliability in the Indian market. GfK, Nielsen
Category Momentum 20 15 The demand for energy-efficient air conditioners is rising in India, boosting category growth. IDC, Canalys
Price Positioning 20 14 Competitively priced within the mid-range segment, appealing to budget-conscious consumers. Flipkart, Amazon
Competition 10 9 Strong competition exists, but Blue Star's features provide a slight edge over rivals. GfK, IDC
Use-case Advantage 5 4 Ideal for varied climates, enhancing its appeal across different regions in India. ConsumerReports, HomeDepot
Final Market Score 100 76/100 (3.80/5) Blue Star's AC offers solid features and brand trust, making it a strong choice in the Indian market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The 5 in 1 cooling feature and inverter technology cater well to diverse consumer needs.
    Sources: TechRadar, CNET
  • Brand Strength 16/20
    Weight: 20
    Contribution: 16
    Rationale: Blue Star is a well-established brand known for quality and reliability in the Indian market.
    Sources: GfK, Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for energy-efficient air conditioners is rising in India, boosting category growth.
    Sources: IDC, Canalys
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: Competitively priced within the mid-range segment, appealing to budget-conscious consumers.
    Sources: Flipkart, Amazon
  • Competition 9/10
    Weight: 10
    Contribution: 9
    Rationale: Strong competition exists, but Blue Star's features provide a slight edge over rivals.
    Sources: GfK, IDC
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for varied climates, enhancing its appeal across different regions in India.
    Sources: ConsumerReports, HomeDepot
Summary
Blue Star's AC offers solid features and brand trust, making it a strong choice in the Indian market.

Quick Compare

BLUE STAR 3 Star 1 Ton Convertible 5 in 1 Cooling Inverter Split Air Conditioner (BLUE STAR AC IB312TNU, IU)
Rs.51,750.00
Haier 1 Ton 3 Star Triple Inverter Split AC (3470 Watts, Copper, 4-Way Swing, 7 in 1 Convertible, Frost Self Clean, HD Filter, Cools at 60?C, 20mtrs Air Throw - HSU13K-PYSG3BN-INV,White)
Rs.60,000.00
Blue Star 1 Ton 5 Star Wi-Fi Inverter Smart Split AC (Copper Condenser, 5 in 1 Convertible, AI Pro, Voice Command, 4 Way Swing, Anti Microbial Filter, IC512VNURS, White)
Rs.64,250.00

Price Comparison

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Amazon.in More Detail

Rs.36,400.00 Rs.51,750.00

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BLUE STAR 3 Star 1 Ton Convertible 5 in 1 Cooling Inverter Split Air Conditioner (BLUE STAR AC IB312TNU, IU)

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Best price
Rs.36,400.00 Rs.51,750.00