Bloom Ingrown Hair Exfoliating Body Scrub 50gm Prevents Body Acne Bumpy skin Deep cleanses Light in texture helps in Soft Smooth Skin Suitable for All Skin Types

Bloom Ingrown Hair Exfoliating Body Scrub 50gm Prevents Body Acne Bumpy skin Deep cleanses Light in texture helps in Soft Smooth Skin Suitable for All Skin Types

Key Features:
- Prevents ingrown hairs and body acne
- Smooths out bumpy skin texture
- Deep cleanses the skin
- Light texture leaves skin feeling soft and smooth
For whom:
This body scrub is suitable for all skin types, making it a versatile option for anyone looking to improve their skin's texture and appearance.
Pros:
- Helps prevent ingrown hairs and body acne
- Exfoliates and smooths the skin's texture
- Deep cleanses for a refreshed feeling
- Leaves skin feeling soft and smooth
Cons:
- Some users may find the texture to be too light for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers key features like exfoliation and acne prevention.	IndiaRetailing
Brand Strength	20	18	Established brand with positive consumer perception.	Brandwatch
Category Momentum	20	15	Growing demand for body scrubs in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Euromonitor
Competition	10	0	Highly competitive market with many similar offerings.	Nielsen
Use-case Advantage	5	3	Addresses common skin issues for all skin types.	Vogue
Final Market Score	100	66/100 (3.30/5)	Strong brand with competitive pricing and key features for Indian body scrub market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—