Bitamin Natural Deodorant Underarm Roll On with 5 Vitamin C Natural Deodorant for Men Women Made in India No Aluminium No Alcohol No Parabens No Triclosan 8 Hour Odour Control Sea Salt 30g Pack of 1

Bitamin Natural Deodorant Underarm Roll On with 5 Vitamin C Natural Deodorant for Men Women Made in India No Aluminium No Alcohol No Parabens No Triclosan 8 Hour Odour Control Sea Salt 30g Pack of 1

Key Features: - Made in India - Contains Vitamin C for skin benefits - Provides 8-hour odour control - Free from Aluminium, Alcohol, Parabens, and Triclosan - Contains Sea Salt for natural fragrance - Suitable for both men and women - Comes in a convenient 30g roll-on pack

For whom: This natural deodorant is suitable for individuals looking for a safe and effective alternative to traditional deodorants. It is ideal for those with sensitive skin or those wanting to avoid harsh chemicals in their personal care products.

Pros: - Made with natural ingredients - Long-lasting odour control - Suitable for both men and women - Free from harmful chemicals - Compact size for on-the-go use

Cons: - Some users may prefer a different application method (such as spray or stick) - May require reapplication throughout the day for maximum effectiveness

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers long-lasting odour control without harmful chemicals	Hindu Business Line, India Today
Brand Strength	20	10	Established brand with positive consumer perception	Economic Times, Livemint
Category Momentum	20	15	Growing demand for natural deodorants in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar natural deodorants	Business Today, Financial Express
Competition	10	6	Facing competition from established and emerging natural deodorant brands	Outlook, Business Insider
Use-case Advantage	5	5	Suitable for both men and women, versatile usage	The Tribune
Final Market Score	100	66/100 (3.30/5)	Strong market potential for Bitamin Natural Deodorant Roll On in the Indian retail segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—