Biotrex Nutraceuticals Selenium 200 mcg Immune System Thyroid Prostate Heart Health Supplement - 60 Vegetarian Capsules

Biotrex Nutraceuticals Selenium 200 mcg is a high-quality supplement designed to support the immune system, thyroid health, prostate health, and heart health.

Key Features: - Contains 200 mcg of selenium per vegetarian capsule - Supports immune system function - Helps maintain thyroid health - Promotes prostate health - Supports heart health

For whom: This supplement is suitable for adults looking to support their overall health and well-being. It can particularly benefit individuals with thyroid imbalances, prostate issues, or those looking to boost their immune system.

Pros: - High potency formula - Vegetarian capsules - Supports multiple aspects of health - Easy to incorporate into daily routine

Cons: - May not be suitable for individuals with selenium allergies - Should be taken as directed to prevent overdose - Some users may experience mild gastrointestinal discomfort initially

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product specifications align well with consumer preferences for thyroid and prostate health supplements.	Gartner, Forrester
Brand Strength	20	10	Established brand with positive reputation in the nutraceuticals sector.	Brandwatch, Nielsen
Category Momentum	20	15	Growing demand for immune system and heart health supplements in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360, Kantar
Competition	10	6	Facing moderate competition from other established brands in the same product category.	IRI, AC Nielsen
Use-case Advantage	5	5	Offers unique benefits for immune system support compared to competitors.	Statista
Final Market Score	100	66/100 (3.30/5)	Strong market potential for Biotrex Nutraceuticals Selenium supplement in the Indian diet & nutrition segment.

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