Biotique Green Apple Shine Gloss Shampoo Conditioner Promotes Healthy Shiny and Glossy Hair Nourishes Scalp Makes Hair Soft Smooth 100 Botanical Extracts All Skin Types 340ml

Biotique Green Apple Shine Gloss Shampoo Conditioner Promotes Healthy Shiny and Glossy Hair Nourishes Scalp Makes Hair Soft Smooth 100 Botanical Extracts All Skin Types 340ml

About Product: Biotique Green Apple Shine Gloss Shampoo & Conditioner is a natural hair care product that is specially formulated to promote healthy, shiny, and glossy hair. With the goodness of green apple extracts, this shampoo and conditioner combination nourishes the scalp and leaves your hair feeling soft and smooth. Key Features: - Contains 100% botanical extracts - Promotes healthy and shiny hair - Nourishes the scalp - Leaves hair soft and smooth - Suitable for all skin types - Comes in a 340ml bottle For whom: This product is suitable for all skin types, making it an ideal choice for anyone looking to improve the health and appearance of their hair. Whether you have dry, oily, or normal hair, this shampoo and conditioner can help nourish your scalp and enhance the natural shine of your hair. Pros: - Contains natural botanical extracts - Promotes healthy and glossy hair - Nourishes the scalp - Leaves hair soft and smooth Cons: - May not be suitable for those with specific allergies to green apple extracts. Please note: Always do a patch test before trying a new hair care product to ensure it is suitable for your skin type.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Botanical extracts align with current consumer preference for natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing competition from both local and international brands offering similar natural hair care solutions.	Business Standard
Use-case Advantage	5	5	Addresses multiple hair concerns in one product, appealing to busy consumers.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong market potential due to brand strength, product fit, and competitive pricing.

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