Biotique Green Apple Shine Gloss Shampoo Conditioner Promotes Healthy Shiny and Glossy Hair Nourishes Scalp Makes Hair Soft Smooth 100 Botanical Extracts All Skin Types 190ml

Biotique Green Apple Shine Gloss Shampoo Conditioner Promotes Healthy Shiny and Glossy Hair Nourishes Scalp Makes Hair Soft Smooth 100 Botanical Extracts All Skin Types 190ml

About Product: Biotique Green Apple Shine Gloss Shampoo Conditioner is a unique blend of natural ingredients that promote healthy, shiny, and glossy hair. This shampoo conditioner is enriched with green apple extract to nourish the scalp and make hair soft and smooth.

Key Features: - Contains 100% botanical extracts - Suitable for all skin types - Comes in a convenient 190ml size

For whom: This shampoo conditioner is suitable for anyone looking to improve the health and appearance of their hair. It is perfect for those with all skin types and can be used by both men and women.

Pros: - Promotes healthy, shiny, and glossy hair - Nourishes the scalp - Makes hair soft and smooth

Cons: - Some users may find the scent too strong - May not be suitable for those with sensitive skin or allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Botanical extracts and scalp nourishing properties align with current consumer preferences.	Nielsen
Brand Strength	20	18	Biotique is a well-established brand known for botanical products in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar botanical shampoo conditioners in the market.	Kantar
Competition	10	8	Facing competition from other established natural hair care brands in India.	IRI
Use-case Advantage	5	5	Addresses multiple hair concerns in one product, appealing to busy consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand with botanical focus and competitive pricing, but faces stiff competition in growing natural hair care segment.

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