Biotique Green Apple Shine Gloss Shampoo Conditioner Promotes Healthy Shiny and Glossy Hair Nourishes Scalp Makes Hair Soft Smooth 100 Botanical Extracts All Skin Types 120ml

Biotique Green Apple Shine Gloss Shampoo Conditioner Promotes Healthy Shiny and Glossy Hair Nourishes Scalp Makes Hair Soft Smooth 100 Botanical Extracts All Skin Types 120ml

About Product: Biotique Green Apple Shine Gloss Shampoo Conditioner is a unique hair care product that combines the cleansing power of a shampoo with the nourishing benefits of a conditioner. It is made with 100% botanical extracts and is suitable for all skin types.

Key Features: This shampoo conditioner is designed to promote healthy and shiny hair, nourish the scalp, and make hair soft and smooth. It contains green apple extract, which is known for its antioxidant properties and ability to strengthen hair follicles.

For whom: This product is suitable for anyone looking to improve the overall health and appearance of their hair. It is especially beneficial for those with dry or damaged hair, as it helps to restore moisture and vitality to the hair and scalp.

Pros: - Made with 100% botanical extracts - Promotes healthy, shiny hair - Nourishes the scalp - Makes hair soft and smooth - Suitable for all skin types

Cons: - Some users may find the fragrance too strong - May not provide enough conditioning for very dry or damaged hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Botanical extracts and scalp nourishing properties align well with current consumer preferences.	Nielsen
Brand Strength	20	18	Biotique is a well-established brand known for botanical products in India.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the quality and benefits offered.	Kantar
Competition	10	8	Facing competition from other established natural hair care brands in the market.	IRI
Use-case Advantage	5	5	Addresses multiple hair care needs in one product, appealing to busy consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong market potential for Biotique Green Apple Shine Gloss Shampoo Conditioner in the Indian natural hair care segment.

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