Biotique Advanced Organics Refreshing Cherry Blossom Shea Vitamin E Shower Gel 200Ml

Biotique Advanced Organics Refreshing Cherry Blossom Shea Vitamin E Shower Gel 200Ml

Key Features: - Enriched with cherry blossom, shea butter, and vitamin E - Gentle and refreshing formula - Cleanses and nourishes the skin - Leaves the skin feeling soft and smooth - Free from harsh chemicals

For whom: - Ideal for those looking for a gentle and nourishing shower gel - Suitable for all skin types

Pros: - Refreshing scent - Leaves the skin feeling hydrated and soft - Natural and organic ingredients - Packaging is eco-friendly

Cons: - Some may find the scent too strong - Price point may be higher than other shower gels on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers a unique blend of cherry blossom, shea, and Vitamin E, aligning with consumer preferences for natural ingredients.	Nielsen
Brand Strength	20	10	Biotique is a well-established brand known for organic products.	Euromonitor
Category Momentum	20	15	Growing demand for natural body wash gels in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic body wash gels in the market.	Kantar
Competition	10	6	Facing moderate competition from other established organic body wash gel brands in India.	Statista
Use-case Advantage	5	5	Refreshing formula suitable for daily use, appealing to consumers seeking a revitalizing shower experience.	GfK
Final Market Score	100	66/100 (3.30/5)	Organic body wash gel with unique ingredients positioned well in growing Indian market.

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