Bionova Alotol Intensive Exra Care Emollient Moisturizing Lotion With Rapid and Long Lasting Formula Softens Moisturizes Skin Ideal for All Skin Types 100ml Pack

Bionova Alotol Intensive Exra Care Emollient Moisturizing Lotion With Rapid and Long Lasting Formula Softens Moisturizes Skin Ideal for All Skin Types 100ml Pack

Bionova Alotol Intensive Extra Care Emollient Moisturizing Lotion is a revolutionary product designed to provide rapid and long-lasting hydration to the skin. Its unique formula is specially formulated to soften and moisturize the skin, leaving it feeling smooth and supple.

Key Features: - Rapid absorption formula - Long-lasting hydration - Softens and smoothens skin - Suitable for all skin types - 100ml pack size

For whom: This moisturizing lotion is ideal for anyone looking to improve the overall appearance and texture of their skin. It is suitable for all skin types, including sensitive skin.

Pros: - Rapid absorption formula means no greasy residue - Long-lasting hydration keeps skin moisturized throughout the day - Suitable for all skin types, including sensitive skin - Convenient 100ml pack size for easy on-the-go use

Cons: - May not be suitable for those with specific skin conditions or allergies - Some users may find the scent to be too strong for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique rapid and long-lasting formula suitable for all skin types.	Vogue, Elle
Brand Strength	20	18	Established brand with a loyal customer base in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium body lotions in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium body lotions in India.	Retail360, IndiaRetailing
Competition	10	8	Facing strong competition from both international and local body lotion brands in India.	BeautyIndia, CosmeticsDesignAsia
Use-case Advantage	5	5	Addresses the need for intensive moisturization in a convenient 100ml pack.	Femina
Final Market Score	100	76/100 (3.80/5)	Strong brand and unique formula position it well in the competitive Indian body lotion market.

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