Biolage Professional Scalppure Anti Dandruff Shampoo Removes Visible Flakes from 1st Use Enriched with Bergamot Shampoo for Men and Women Deep Scalp Treatment Vegan Cruelty Free 200ml

Biolage Professional Scalppure Anti Dandruff Shampoo Removes Visible Flakes from 1st Use Enriched with Bergamot Shampoo for Men and Women Deep Scalp Treatment Vegan Cruelty Free 200ml

The Biolage Professional Scalp Pure Anti-Dandruff Shampoo with Bergamot is a powerful solution for those struggling with dandruff. Its unique formula removes visible flakes from the first use, providing immediate relief and long-lasting results. The deep scalp treatment targets the root cause of dandruff, leaving your scalp clean and refreshed.

Key Features: - Removes visible flakes from 1st use - Deep scalp treatment - Suitable for both men and women - Vegan and cruelty-free - Contains bergamot for a refreshing scent

For whom: This anti-dandruff shampoo is suitable for anyone dealing with dandruff issues. Whether you have a dry or oily scalp, this product is designed to provide relief for both men and women.

Pros: - Effective in removing visible flakes - Refreshing bergamot scent - Vegan and cruelty-free formula - Suitable for all hair types

Cons: - Some users may find the formula a bit drying for their hair - The scent may not be preferred by everyone.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective anti-dandruff formula with bergamot extract	CosmeticsDesignAsia
Brand Strength	20	10	Strong brand reputation in hair care industry	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff shampoos in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos	Euromonitor
Competition	10	8	Facing competition from established anti-dandruff shampoo brands	Nielsen
Use-case Advantage	5	3	Visible flakes removal from 1st use appeals to consumers	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian anti-dandruff shampoo market

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