Bioderma Photoderm Creme SPF 50 Sunscreen Cream for Normal to Dry Sensitive Skin - 40ml

This sunscreen cream from Bioderma is specifically designed for normal to dry sensitive skin types. Its high level of sun protection factor (SPF 50) ensures maximum protection against harmful UVA and UVB rays, making it perfect for daily use.

Key Features: - SPF 50 protection - Suitable for normal to dry sensitive skin - Non-greasy formula - Water-resistant - Fragrance-free

For whom: This sunscreen cream is ideal for individuals with normal to dry sensitive skin who are looking for a high level of sun protection without compromising on comfort and hydration.

Pros: - High SPF for maximum protection - Non-greasy formula that doesn't clog pores - Water-resistant for longer-lasting protection - Fragrance-free, suitable for sensitive skin

Cons: - May not be suitable for oily skin types due to its hydrating formula - 40ml size may run out quickly with daily use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 50 suitable for Indian climate and formulated for sensitive skin.	GfK
Brand Strength	20	15	Bioderma is a well-known and trusted brand in the skincare industry.	Euromonitor
Category Momentum	20	10	Growing demand for sun care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end sunscreen brands.	Kantar
Competition	10	6	Facing competition from other established sunscreen brands in the market.	IRI
Use-case Advantage	5	5	Effective protection for normal to dry sensitive skin types.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Well-positioned sunscreen cream catering to the needs of Indian consumers.

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