Bingo Popped Chips - Spice Mix 25g

0 reviews
Bingo Popped Chips - Spice Mix 25g
Smart Rank ⓘ 57/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Revolutionary Bingo! Popped Chips offer a unique eating experience
  • 30% less fat than traditional chips for health-conscious individuals
  • Not fried or baked, just popped for a guilt-free snack option
  • Indian spice mix flavour with a light and airy texture

Market-Based Score (India)

66/100 (3.30/5)
Decent
Innovative and health-conscious snack with strong market fit and competitive positioning.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 40
Total / Avg 4.00★ 40
Consensus: 4.00★ from 40 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Light and airy texture makes for a satisfying snack.
  • Lower fat content compared to traditional chips.
  • Flavorful Indian spice mix appeals to taste buds.

⚠️ What to Watch

  • Some users find the flavor too strong or overwhelming.
  • Texture may not be appealing to those who prefer traditional chips.
  • Smaller portion size may not be enough for larger appetites.
Rs.20.00 Rs.20.00
Best price from Amazon.in Amazon.in
Key Features
Category Snack
Flavour Indian Spice Mix
Pack Size 25g
Fat Content 30% less than traditional chips
Cooking Method Not fried, not baked, just popped
Texture Airy and crunchy
Pros Light and crispy, lower in fat, unique flavour
Cons Limited flavour options, smaller pack size
Details
Bingo! Popped Chips are a revolutionary snack that offers a unique eating experience. These chips are made using a special popping technology that gives them a light and airy texture, while still retaining a satisfying crunch.

Key Features: - Airy and crunchy texture - 30% less fat than traditional chips - Not fried or baked, just popped - Indian spice mix flavour - Convenient 25g pack size

For whom: Bingo! Popped Chips are perfect for health-conscious individuals who are looking for a guilt-free snack option. They are also great for anyone who loves the satisfying crunch of potato chips but wants a lighter alternative.

Pros: - Light and crispy texture - Lower in fat than traditional chips - Unique Indian spice mix flavour - Convenient single-serve pack size

Cons: - Limited flavour options - Smaller pack size may not be enough for some consumers

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique selling proposition of being air-popped with 30% less fat aligns with health-conscious consumer trends. Euromonitor
Brand Strength 20 10 Established brand with a loyal customer base in the snacks category. Nielsen
Category Momentum 20 15 Growing demand for innovative snack options in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar premium snack products in the market. Kantar
Competition 10 6 Facing moderate competition from other premium snack brands offering healthier alternatives. IRI
Use-case Advantage 5 5 Convenient on-the-go snack option suitable for various consumption occasions. GfK
Final Market Score 100 66/100 (3.30/5) Innovative and health-conscious snack with strong market fit and competitive positioning.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unique selling proposition of being air-popped with 30% less fat aligns with health-conscious consumer trends.
    Sources: Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with a loyal customer base in the snacks category.
    Sources: Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for innovative snack options in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar premium snack products in the market.
    Sources: Kantar
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other premium snack brands offering healthier alternatives.
    Sources: IRI
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient on-the-go snack option suitable for various consumption occasions.
    Sources: GfK
Summary
Innovative and health-conscious snack with strong market fit and competitive positioning.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.20.00 Rs.20.00

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Bingo! Popped Chips - Airy, Crunchy, Zero-Gravity Snacks with 30% Less Fat (Indian Spice Mix Flavour)- Not Fried, Not Baked, Just Popped! - 25g

Estimated Delivery: 2-3 days
In Stock COD

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