Bhaatin Protein Khichdi Pack - 15gms

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Bhaatin Protein Khichdi Pack - 15gms
Smart Rank ⓘ 46/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a protein boost with 15gms of protein per serving, making it a nutritious choice for busy lifestyles.
  • Prepare a healthy meal in minutes—just add hot water to this dehydrated meal for a quick and easy option.
  • Travel-friendly and convenient, this pack of 2 is perfect for office lunches or on-the-go dining.
  • Gluten-free and non-spicy, this meal is gentle on the stomach and suitable for those with dietary sensitivities.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned ready-to-eat meal with strong brand and feature fit in a growing market segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 5★ 2
Total / Avg 5.00★ 2
Consensus: 5.00★ from 2 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Convenient and easy to prepare, just add hot water.
  • High protein content (15g) and gluten-free.
  • Light on the stomach, suitable for travel and office use.

⚠️ What to Watch

  • Taste may be bland for some consumers.
  • Texture can be inconsistent depending on preparation.
  • Portion size may be too small for larger appetites.
Rs.300.00 Rs.320.00
Best price from Amazon.in Amazon.in
Key Features
Category Ready-to-Eat Meal
Protein 15gms per serving
Oil No Palm Oil
Preparation Just Add Hot Water
Diet Gluten-Free
Preservatives No Preservatives
Pack Size Pack of 2
Suitability Travel & Office-Friendly
Details


Key Features: - Protein-rich with 15gms of protein per serving - No palm oil used in the preparation - Dehydrated meal that is easy to prepare by just adding hot water - Light on the stomach and non-spicy - Gluten-free with no preservatives added - Convenient pack of 2, perfect for travel and office

For whom: - Busy individuals looking for a quick and nutritious meal option - Health-conscious consumers looking for a protein-rich and gluten-free meal - Individuals with sensitive stomachs who prefer non-spicy and light meals - Travelers and office-goers looking for a convenient and easy-to-prepare meal option

Pros: - High protein content makes it a nutritious meal option - No palm oil used, making it a healthier choice - Easy to prepare with just hot water, perfect for on-the-go situations - Light and non-spicy, suitable for individuals with sensitive stomachs - Convenient pack of 2 makes it ideal for travel and office

Cons: - Some consumers may find the non-spicy taste bland - Limited flavor options compared to traditional homemade khichdi

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High protein content, no palm oil, gluten-free, and travel-friendly. Euromonitor
Brand Strength 20 10 Established brand reputation for quality and innovation. Brandwatch
Category Momentum 20 15 Growing demand for convenient ready-to-eat meals in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360
Competition 10 6 Facing moderate competition from other established ready-to-eat meal brands. Nielsen
Use-case Advantage 5 5 Convenient for quick office or travel meals without compromising on nutrition. Kantar
Final Market Score 100 66/100 (3.30/5) Well-positioned ready-to-eat meal with strong brand and feature fit in a growing market segment.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High protein content, no palm oil, gluten-free, and travel-friendly.
    Sources: Euromonitor
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand reputation for quality and innovation.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for convenient ready-to-eat meals in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established ready-to-eat meal brands.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Convenient for quick office or travel meals without compromising on nutrition.
    Sources: Kantar
Summary
Well-positioned ready-to-eat meal with strong brand and feature fit in a growing market segment.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.300.00 Rs.320.00

 GO TO STORE GO TO STORE

Bhaat.in Instant Moong Dal Khichdi | Ready-to-Eat |PROTEIN 15GMS| NO PALM OIL |Dehydrated Meal | Pack of 2 |Just Add Hot Water | Light on Stomach | Non-Spicy & Gluten-Free | No Preservatives | Travel & Office-Friendly Indian Meal

Estimated Delivery: 2-3 days
In Stock COD

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Rs.300.00 Rs.320.00