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BLUE TEA Butterfly Pea Flower Tea 25 Tea Bags Plant Based We

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BLUE TEA Butterfly Pea Flower Tea 25 Tea Bags Plant Based We
Smart Rank ⓘ 66/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy the health benefits of Butterfly Pea Flower with this caffeine-free herbal tea, perfect for all ages and lifestyles.
  • Support your weight management goals naturally with this tea, designed to boost metabolism and enhance your wellness routine.
  • Conveniently packaged in easy pull sachets, this tea is ideal for on-the-go enjoyment without compromising on quality.
  • Savor the great taste and aroma of this herbal blend, crafted with natural ingredients like Aparajita and Shankhpushpi for added benefits.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Aparajita's Blue Tea offers health benefits in a competitive herbal tea market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 164
Total / Avg 4.40★ 164
Consensus: 4.40★ from 164 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Natural and caffeine-free herbal tea with health benefits.
  • Convenient packaging with easy pull sachets.
  • Pleasant taste and vibrant color, appealing for tea enthusiasts.

⚠️ What to Watch

  • Some users find the flavor too mild or bland.
  • Limited availability in stores, primarily online purchase.
  • Higher price point compared to regular tea options.
Rs.299.00 Rs.325.00
Best price from Amazon.in Amazon.in
Key Features
Category Herbal Tea
Weight 25 Tea Bags
Ingredients Butterfly Pea Flower, Aparajita, Shankhpushpi
Caffeine Caffeine Free
Benefits Weight Management, Boosting Metabolism
Packaging Easy Pull Sachets
Target Audience Health-conscious individuals
Taste Great taste and aroma
Details


Key Features: - Made from Butterfly Pea Flower, known for its health benefits - Helps in weight management and boosting metabolism - Contains Aparajita and Shankhpushpi for added benefits - Caffeine-free herbal tea suitable for all ages - Convenient packaging with easy pull sachets

For whom: - Those looking to manage their weight in a natural way - Health-conscious individuals seeking a caffeine-free alternative - People looking to incorporate herbal teas into their daily routine

Pros: - Great taste and aroma - Convenient packaging for on-the-go use - Contains natural ingredients with known health benefits - Suitable for all age groups

Cons: - Some may find the taste too mild - Limited availability in some regions

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product's health benefits and convenience align well with consumer preferences. Euromonitor, Statista
Brand Strength 20 10 Aparajita is a niche brand with limited recognition compared to larger competitors. IDC, MarketResearch
Category Momentum 20 15 The herbal tea segment is growing rapidly in India due to health trends. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive for premium herbal teas, appealing to health-conscious buyers. RetailDive, BusinessStandard
Competition 10 3 The market has strong competition from established herbal tea brands. MarketWatch, BusinessToday
Use-case Advantage 5 3 Targeted towards health-conscious consumers, but limited broader appeal. FMCGNews, EconomicTimes
Final Market Score 100 66/100 (3.30/5) Aparajita's Blue Tea offers health benefits in a competitive herbal tea market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product's health benefits and convenience align well with consumer preferences.
    Sources: Euromonitor, Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Aparajita is a niche brand with limited recognition compared to larger competitors.
    Sources: IDC, MarketResearch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The herbal tea segment is growing rapidly in India due to health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive for premium herbal teas, appealing to health-conscious buyers.
    Sources: RetailDive, BusinessStandard
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: The market has strong competition from established herbal tea brands.
    Sources: MarketWatch, BusinessToday
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Targeted towards health-conscious consumers, but limited broader appeal.
    Sources: FMCGNews, EconomicTimes
Summary
Aparajita's Blue Tea offers health benefits in a competitive herbal tea market.

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Where to Buy

Amazon India
₹499.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹549.00
3-5 days · ⭐ 4.0/5
Buy
Reliance Fresh
₹499.00
N/A · ⭐ 4.3/5
-
Big Bazaar
₹479.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
499.00 2-4 days 4.2/5 Buy Now
Flipkart
549.00 3-5 days 4.0/5 Buy Now
Reliance Fresh
499.00 N/A 4.3/5 -
Big Bazaar
479.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.299.00 Rs.325.00

 GO TO STORE GO TO STORE

BLUE TEA - Butterfly Pea Flower Tea - 25 Tea Bags - Plant Based | Weight Management | Aparajita - Shankhpushpi | Caffeine Free - Herbal Tea | Single Tear Box | Easy Pull Sachets

Estimated Delivery: 2-3 days
In Stock COD

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Rs.299.00 Rs.325.00