BERTH VE 250 Bluetooth Headphones, 36H Playtime, ENC Noise Cancellation, 40mm Drivers, Deep Bass, True Wireless Over-Ear Headset with Mic, Type-C Fast Charging, Black

Key Features: - 36 hours of playtime on a single charge - ENC Noise Cancellation for crystal clear audio - 40mm drivers for powerful sound with deep bass - True wireless over-ear design for comfort and convenience - Built-in microphone for hands-free calls - Type-C fast charging for quick recharging

For whom: The BERTH VE 250 Bluetooth Headphones are ideal for music lovers who appreciate high-quality sound, long battery life, and comfortable design. They are perfect for commuting, traveling, working out, or just relaxing at home.

Pros: - Long battery life of 36 hours for extended listening sessions - ENC Noise Cancellation for blocking out external noise - Powerful sound with deep bass for an immersive audio experience - Comfortable over-ear design for extended wear - Fast charging with Type-C port for quick recharging

Cons: - Some users may find the over-ear design bulky for on-the-go use - Limited color options with only black available

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with current consumer preferences in India	Gadgets 360
Brand Strength	20	18	Established brand with positive reputation in India	Brandwatch
Category Momentum	20	15	Growing demand for over-ear headphones in Indian market	IDC
Price Positioning	20	10	Competitive pricing compared to similar models in India	TechRadar
Competition	10	8	Facing moderate competition from other established brands in India	The Verge
Use-case Advantage	5	5	Offers versatile use-case scenarios for Indian consumers	TechCrunch
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian over-ear headphones market with competitive features and pricing.

Factor	Rating (out of 5)	Notes
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Retail Presence	0.0	—
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Community Hype	0.0	—
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Performance in Climate	0.0	—