BenQ Zowie U2-DW Wireless Symmetrical Gaming Mouse for Esports (Medium)|60g Lightweight|4000Hz Polling Rate with Enchanced Receiver|Driverless Plug & Play - 7 Buttons |PAW 3950 Sensor |Extra Skates

Key Features: - 60g lightweight design for faster and more precise movements - 4000Hz polling rate with enhanced receiver for minimal input lag - Driverless plug & play functionality for easy setup - 7 programmable buttons for customizable gaming experience - PAW 3950 sensor for accurate tracking - Extra skates included for smooth gliding

For whom: The BenQ Zowie U2-DW Wireless Gaming Mouse is perfect for esports enthusiasts and competitive gamers who require a high-performance mouse for precise and rapid movements during gameplay.

Pros: - Lightweight design makes it easy to handle for extended gaming sessions - High polling rate and accurate sensor ensure minimal input lag for maximum performance - Easy setup with plug & play functionality - Customizable buttons for personalized gaming experience - Comes with extra skates for smooth gliding on any surface

Cons: - May be too small for users with larger hands - Some users may prefer a wired connection for lower latency

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High polling rate and lightweight design cater to esports needs.	Gadgets 360
Brand Strength	20	15	BenQ Zowie is a reputable brand in the gaming community.	TechRadar
Category Momentum	20	10	Growing demand for gaming peripherals in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar gaming mice in India.	Amazon India
Competition	10	8	Facing competition from Logitech and Razer in the Indian market.	The Indian Wire
Use-case Advantage	5	3	Customizable buttons enhance gaming performance for users.	Gaming Central
Final Market Score	100	66/100 (3.30/5)	BenQ Zowie U2-DW Wireless Gaming Mouse offers a competitive edge in the Indian esports market.

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