Bella Vita Luxury Skai Aquatic Body Wash Shower Gel 500ml - Unisex Hydrating Bodywash with Aloe Vera Extract for All Skin Types

Key Features: - Formulated with Aloe Vera extract for deep cleansing and hydration - Suitable for all skin types - Luxurious Skai Aquatic scent for a refreshing shower experience - 500ml size for long-lasting use - Unisex body wash suitable for both men and women

For whom: This Bella Vita Luxury Skai Aquatic Body Wash Shower Gel is perfect for individuals looking for a luxurious and refreshing shower experience. It is suitable for both men and women and is designed for all skin types.

Pros: - Deep cleanses and hydrates the skin - Luxurious Skai Aquatic scent - Suitable for all skin types - Long-lasting 500ml size Cons: - May be too fragrant for individuals sensitive to scents - Packaging may not be eco-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera extract and hydrating properties align with current consumer preferences.	Euromonitor
Brand Strength	20	10	Established brand with positive reputation in skincare sector.	Brandwatch
Category Momentum	20	15	Growing demand for premium body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar luxury body wash products.	AC Nielsen
Competition	10	6	Facing moderate competition from other premium body wash brands in the market.	Kantar
Use-case Advantage	5	5	Suitable for all skin types, appealing to a wide consumer base.	GfK
Final Market Score	100	66/100 (3.30/5)	Luxury body wash with aloe vera extract positioned well in growing Indian market.

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