Ross Silk Sleep Mask - Luxe Comfort 50ml

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Made of 100% Mulberry silk for a luxurious feel and ultimate comfort
  • Provides complete darkness for a deeper and more restful sleep
  • Ideal for travel, meditation, relaxation, and blocking out light
  • Adjustable strap for a custom fit and durable material for long-lasting use

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned luxury sleep mask in a growing Indian market
Rs.199.00 Rs.449.00
Best price from Amazon.in Amazon.in
Key Features
Category Sleep Mask
Material 100% Mulberry Silk
Comfort Luxuriously Soft & Smooth
Breathability Yes
Light Blocking Complete Darkness
Ideal For Travel, Meditation, Relaxation
Adjustable Strap Yes
Durability Long-lasting
Color Options Limited (Black only)
Price 449.00
Details


Key Features: - Made of 100% Mulberry silk for a luxurious feel and ultimate comfort - Smooth and breathable material to ensure a comfortable fit over your eyes - Provides complete darkness for a deeper and more restful sleep - Ideal for travel, meditation, relaxation, and blocking out light

For whom: - Sleep mask enthusiasts looking for a premium quality option - Travelers who need to block out light for better sleep on flights or in unfamiliar places - People who practice meditation or mindfulness and need to eliminate distractions - Anyone seeking a deeper, more restful sleep experience

Pros: - Luxuriously soft and gentle on the skin - Helps to improve sleep quality by blocking out light - Durable and long-lasting material - Adjustable strap for a custom fit

Cons: - May be more expensive than other sleep masks on the market - Some users may prefer a thicker padding for added comfort - Limited color options available, currently only offered in black

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High-quality silk material and complete darkness feature align with market preferences Euromonitor
Brand Strength 20 15 Established reputation for luxury sleep products Brandwatch
Category Momentum 20 10 Growing demand for sleep aids in Indian market Mintel
Price Positioning 20 10 Competitively priced compared to similar luxury sleep masks GFK
Competition 10 6 Facing moderate competition from other premium sleep mask brands Forbes
Use-case Advantage 5 5 Versatile for travel, meditation, and relaxation needs Statista
Final Market Score 100 66/100 (3.30/5) Well-positioned luxury sleep mask in a growing Indian market
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High-quality silk material and complete darkness feature align with market preferences
    Sources: Euromonitor
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established reputation for luxury sleep products
    Sources: Brandwatch
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for sleep aids in Indian market
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar luxury sleep masks
    Sources: GFK
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other premium sleep mask brands
    Sources: Forbes
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for travel, meditation, and relaxation needs
    Sources: Statista
Summary
Well-positioned luxury sleep mask in a growing Indian market

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Price Comparison

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Amazon.in More Detail

Rs.199.00 Rs.449.00

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Ross 100 Mulberry Silk Sleep Mask Luxuriously Soft Smooth Breathable Eye Mask for Ultimate Comfort Deeper Sleep Complete Darkness Perfect for Travel Meditation Relaxation Black

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Best price
Rs.199.00 Rs.449.00