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Boldfit Silk Eye Mask - Comfort Black

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Boldfit Silk Eye Mask - Comfort Black
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Adjustable strap for a customized fit ensures a secure and comfortable experience while sleeping or traveling
  • Blocks out light effectively for a restful sleep, making it ideal for those sensitive to light or struggling to sleep in bright environments
  • Super soft material feels gentle on the skin, providing a luxurious and comfortable sleeping experience at home or on the go
  • Compact and portable design allows for easy storage and transportation, making it convenient for frequent travelers

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned eye mask with strong brand and feature fit in growing Indian sleep accessories market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 4,248
Total / Avg 4.20★ 4,248
Consensus: 4.20★ from 4,248 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Super soft material for comfortable sleep
  • Adjustable strap for a customized fit
  • Effective at blocking out light for better sleep quality

⚠️ What to Watch

  • Some users found the mask to be too tight
  • May not completely block out all light for some individuals
  • Durability issues reported by a few customers
Rs.189.00 Rs.499.00
Best price from Amazon.in Amazon.in
Key Features
Category Sleep Mask
Material Silk
Adjustable Strap Yes
Light Blocking Effective
Portable Design Yes
Skin Friendly Super Soft
Ideal For Travel & Home Use
Pros Comfortable Fit
Cons May Not Block All Light
Details
**About Product:** The Boldfit Eye Mask for Sleeping is designed to provide a comfortable and uninterrupted sleep experience. Made with super soft materials, this blindfold is perfect for both home use and traveling. **Key Features:** - Adjustable strap for a customized fit - Super soft and gentle on the skin - Blocks out light effectively for better sleep - Compact and portable design for easy storage and travel **For whom:** This eye mask is ideal for anyone looking to improve their sleep quality, whether at home or while traveling. It is especially suitable for those who are sensitive to light or have trouble falling asleep in bright environments. **Pros:** - Adjustable strap for a secure and comfortable fit - Blocks out light effectively for a restful sleep - Super soft material that feels gentle on the skin - Compact and easy to transport for use on the go **Cons:** - May not fully block out all light for those who are extremely sensitive - Some users may find the adjustable strap slightly uncomfortable for long-term wear

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Adjustable strap and super soft material align with consumer preferences Livemint, CNBC
Brand Strength 20 10 Established brand with positive customer reviews The Hindu, Economic Times
Category Momentum 20 15 Growing demand for sleep accessories in Indian market Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar products in the market Business Today, Financial Express
Competition 10 6 Facing moderate competition with room for growth in market share The Times of India
Use-case Advantage 5 5 Addresses comfort needs for sleep and travel, appealing to target audience India Today
Final Market Score 100 66/100 (3.30/5) Well-positioned eye mask with strong brand and feature fit in growing Indian sleep accessories market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Adjustable strap and super soft material align with consumer preferences
    Sources: Livemint, CNBC
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with positive customer reviews
    Sources: The Hindu, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for sleep accessories in Indian market
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: Business Today, Financial Express
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition with room for growth in market share
    Sources: The Times of India
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses comfort needs for sleep and travel, appealing to target audience
    Sources: India Today
Summary
Well-positioned eye mask with strong brand and feature fit in growing Indian sleep accessories market.

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Where to Buy

Amazon India
₹399.00
2-3 days · ⭐ 4.3/5
Buy
Flipkart
₹399.00
2-4 days · ⭐ 4.2/5
Buy
Shoppers Stop
₹499.00
N/A · ⭐ 4.0/5
-
Reliance Digital
₹449.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
399.00 2-3 days 4.3/5 Buy Now
Flipkart
399.00 2-4 days 4.2/5 Buy Now
Shoppers Stop
499.00 N/A 4.0/5 -
Reliance Digital
449.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.189.00 Rs.499.00

 GO TO STORE GO TO STORE

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Rs.189.00 Rs.499.00