Beckham Instinct Deodorant Spray for Men 150ml

Beckham Instinct Deodorant Spray for Men 150ml

This Beckham Instinct Men's Deodorant Spray is a long-lasting and effective product that keeps you feeling fresh throughout the day.

Key Features:
- 150ml spray bottle
- Masculine and woody fragrance
- Provides all-day protection
For whom:
This deodorant spray is perfect for men who lead an active lifestyle and need a reliable product to keep them feeling fresh and confident.

Pros:
- Long-lasting scent
- Easy to use spray bottle
- Provides effective odor protection
Cons:
- The scent may be too strong for some individuals
- Some users may prefer a different type of application, such as a roll-on or stick deodorant

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	150ml size and long-lasting fragrance meet Indian preferences.	Retail360
Brand Strength	20	18	Beckham brand resonates well with Indian consumers.	Brand Equity
Category Momentum	20	15	Strong growth in deodorant market in India.	Euromonitor
Price Positioning	20	15	Competitively priced compared to similar deodorants in India.	PriceTrack
Competition	10	5	Facing strong competition from established and local brands.	MarketWatch
Use-case Advantage	5	3	Offers all-day freshness suitable for Indian climate.	Consumer Reports
Final Market Score	100	76/100 (3.80/5)	Beckham Instinct Men's Deodorant Spray positioned well in competitive Indian market.

Factor	Rating (out of 5)	Notes
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