FASHION COLOUR Big Eye All Day Long Waterproof Mascara Smudge Proof Curling Mascara For Eye Makeup Volumising Lengthening Mascara for Eyes Longwear Blue 8ml

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Waterproof and smudge-proof formula for all-day eye makeup that stays in place
  • Curling effect opens up eyes for a bigger look
  • Adds length and volume to lashes with beautiful blue color
  • Perfect for bold, voluminous lashes and making a statement with eye makeup

Market-Based Score (India)

66/100 (3.30/5)
Decent
Highly competitive mascara with strong feature fit and growing demand in India.
Rs.191.00 Rs.299.00
Best price from Amazon.in Amazon.in
Key Features
Category Cosmetics
Product Type Mascara
Waterproof Yes
Smudge-proof Yes
Curling Effect Yes
Volumizing Yes
Lengthening Yes
Color Blue
Size 8ml
Price 299.0000
Details

FASHION COLOUR Big Eye All Day Long Waterproof Mascara Smudge Proof Curling Mascara For Eye Makeup Volumising Lengthening Mascara for Eyes Longwear Blue 8ml

This Fashion Colour Big Eye All Day Long Waterproof Mascara is a must-have for all makeup enthusiasts. The smudge-proof formula ensures that your eye makeup stays in place all day long.

Key Features:
- Waterproof formula
- Smudge-proof
- Curling effect
- Volumizing and lengthening
- Long-lasting blue color
- 8ml size

This mascara is perfect for those who want to enhance their eye makeup and make their lashes look longer and fuller. The curling effect helps to open up the eyes and make them appear bigger.

Pros:
- Waterproof and smudge-proof formula
- Adds length and volume to lashes
- Beautiful blue color
- Long-lasting

Cons:
- Some users may find the curling effect too strong
- May be difficult to remove completely
- Not suitable for those looking for a natural look

Overall, this Fashion Colour Big Eye Waterproof Mascara is perfect for those who want to make a statement with their eye makeup and achieve bold, voluminous lashes.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers waterproof, smudge-proof, volumizing, and lengthening features desired by Indian consumers. Vogue India
Brand Strength 20 10 Established brand with a loyal customer base in India. Brand Equity
Category Momentum 20 15 Growing demand for colorful and long-lasting mascaras in the Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar mascaras in the Indian market. Retail Today
Competition 10 6 Facing moderate competition from both local and international mascara brands in India. Cosmopolitan India
Use-case Advantage 5 5 Addresses the need for all-day wear and curling effect in Indian climate conditions. Elle India
Final Market Score 100 66/100 (3.30/5) Highly competitive mascara with strong feature fit and growing demand in India.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers waterproof, smudge-proof, volumizing, and lengthening features desired by Indian consumers.
    Sources: Vogue India
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with a loyal customer base in India.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for colorful and long-lasting mascaras in the Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar mascaras in the Indian market.
    Sources: Retail Today
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from both local and international mascara brands in India.
    Sources: Cosmopolitan India
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for all-day wear and curling effect in Indian climate conditions.
    Sources: Elle India
Summary
Highly competitive mascara with strong feature fit and growing demand in India.

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Where to Buy

Nykaa
₹399.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹350.00
3-5 days · ⭐ 4.0/5
Buy
Shoppers Stop
₹450.00
N/A · ⭐ 4.3/5
-
Central
₹399.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
399.00 2-4 days 4.2/5 Buy Now
Flipkart
350.00 3-5 days 4.0/5 Buy Now
Shoppers Stop
450.00 N/A 4.3/5 -
Central
399.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.191.00 Rs.299.00

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FASHION COLOUR Big Eye All Day Long Waterproof Mascara Smudge Proof Curling Mascara For Eye Makeup Volumising Lengthening Mascara for Eyes Longwear Blue 8ml

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Best price
Rs.191.00 Rs.299.00