Alfaparf Milano Diamond Extraordinary All in 1 Leave In Serum with Thermal Protection Detangles Protects Softens Smooths Controls Seals Cuticles Vegan Formula Sulfate Paraben and Paraffin Free 4 23 fl oz

0 reviews

Smart Rank ⓘ 77/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Detangles hair for easier styling, saving time and effort
Provides thermal protection to prevent heat damage while styling
Softens and smooths hair for a silky finish, enhancing manageability
Controls frizz and flyaways, leaving hair polished and frizz-free

Market-Based Score (India)

66/100 (3.30/5)

Decent

Alfaparf Milano Diamond Extraordinary All-in-One Leave-In Serum is well-positioned in the Indian hair serum market with its competitive pricing and multifunctional benefits.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.7★	2,709
Total / Avg	4.70★	2,709

Consensus: 4.70★ from 2,709 total reviews

Rs.499.00 Rs.899.00

Best price from

Amazon.in

Details

Alfaparf Milano Diamond Extraordinary All in 1 Leave In Serum with Thermal Protection Detangles Protects Softens Smooths Controls Seals Cuticles Vegan Formula Sulfate Paraben and Paraffin Free 4 23 fl oz

This leave-in serum from Alfaparf Milano is a multi-functional product that serves as a detangler, protectant, softener, smoother, controller, and cuticle sealer all in one. It is formulated with a vegan formula that is free from sulfates, parabens, and paraffin, making it gentle and suitable for all hair types. With thermal protection properties, it helps shield your hair from heat damage caused by styling tools.
Key Features: - All-in-one leave-in serum - Detangles, protects, softens, smooths, controls, and seals cuticles - Vegan formula - Free from sulfates, parabens, and paraffin - Provides thermal protection - Suitable for all hair types - Size: 4.23 fl. oz.
For whom: This leave-in serum is perfect for those looking for a versatile hair product that offers multiple benefits in one convenient package. It is suitable for all hair types and textures, providing essential protection and nourishment for healthier, more manageable hair.
Pros: - Provides multiple benefits in one product - Vegan formula free from harmful chemicals - Helps protect hair from heat damage - Suitable for all hair types - Leaves hair soft, smooth, and manageable Cons: - Some may find the product to be on the pricier side - May not be as effective for very dry or damaged hair types

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The serum's multiple benefits align well with Indian consumers' demand for multifunctional hair products.	Vogue India, Elle India
Brand Strength	20	10	Alfaparf Milano is a recognized brand in the professional hair care segment in India.	Brandwatch, Retail Gazette
Category Momentum	20	15	Hair serums are popular in the Indian market due to increasing focus on hair care.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for a premium hair serum in the Indian market.	Business Standard, The Economic Times
Competition	10	6	Faces competition from established and emerging hair serum brands in India.	Hindustan Times, Livemint
Use-case Advantage	5	5	Addresses common hair concerns faced by Indian consumers like frizz and damage.	India Today, Femina
Final Market Score	100	66/100 (3.30/5)	Alfaparf Milano Diamond Extraordinary All-in-One Leave-In Serum is well-positioned in the Indian hair serum market with its competitive pricing and multifunctional benefits.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The serum's multiple benefits align well with Indian consumers' demand for multifunctional hair products.

Sources: Vogue India, Elle India
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Alfaparf Milano is a recognized brand in the professional hair care segment in India.

Sources: Brandwatch, Retail Gazette
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Hair serums are popular in the Indian market due to increasing focus on hair care.

Sources: Mintel, Euromonitor
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced for a premium hair serum in the Indian market.

Sources: Business Standard, The Economic Times
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Faces competition from established and emerging hair serum brands in India.

Sources: Hindustan Times, Livemint
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses common hair concerns faced by Indian consumers like frizz and damage.

Sources: India Today, Femina

Summary

Alfaparf Milano Diamond Extraordinary All-in-One Leave-In Serum is well-positioned in the Indian hair serum market with its competitive pricing and multifunctional benefits.

Quick Compare

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⭐ Reviews Summary

✅ What Users Love

Effective detangling
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⚠️ What to Watch

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Some users experienced build-up over time

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⭐ Reviews Summary

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Where to Buy

Nykaa

₹1100.00

2-4 days · ⭐ 4.2/5

Buy

Flipkart

₹1200.00

3-5 days · ⭐ 4.0/5

Buy

Shoppers Stop

₹1300.00

N/A · ⭐ 4.3/5

Health & Glow

₹1150.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	1100.00	2-4 days	4.2/5	Buy Now
Flipkart	1200.00	3-5 days	4.0/5	Buy Now
Shoppers Stop	1300.00	N/A	4.3/5	-
Health & Glow	1150.00	N/A	4.1/5	-

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