Lakme 9to5 Double Duty Moisturiser Primer 30g
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Hydrates and primes skin for makeup
- SPF 20 for sun protection
- Lightweight and non-greasy formula
- Ideal for busy individuals simplifying beauty routine
Market-Based Score (India)
66/100 (3.30/5)
Decent Lakme 9to5 Double Duty Moisturiser Primer 30g offers a balanced mix of features and pricing, positioned well in the growing Indian primer market.
Key Features
Category | Moisturiser Primer |
---|---|
SPF | 20 |
Texture | Lightweight & Non-greasy |
Hydration | Long-lasting moisture |
Skin Type | Suitable for all skin types |
Usage | Everyday use |
Pros | Hydrates and primes effectively |
Cons | May not suit very oily skin |
Details
Lakme 9to5 Double Duty Moisturiser Primer 30g
About Product: Lakme 9to5 Double Duty Moisturiser Primer is a 2-in-1 product that moisturizes the skin while also priming it for makeup application. It is lightweight and non-greasy, perfect for everyday use.Key Features: - Contains SPF 20 to protect the skin from sun damage - Provides a smooth base for makeup application - Hydrates the skin for long-lasting moisture - Suitable for all skin types
For whom: This product is ideal for those who want a multi-functional skincare product that can hydrate the skin and prep it for makeup at the same time. It is perfect for those with busy schedules who want to simplify their beauty routine.
Pros: - Lightweight and non-greasy formula - Provides sun protection with SPF 20 - Hydrates and primes the skin effectively
Cons: - May not be suitable for those with very oily skin types - The fragrance may be overwhelming for some sensitive individuals
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 20 | The dual functionality of moisturizer and primer caters to the needs of busy Indian consumers looking for multi-purpose products. | Vogue |
Brand Strength | 20 | 10 | Lakme is a well-established brand in India known for its quality beauty products. | Brand Equity |
Category Momentum | 20 | 15 | Primers are gaining popularity in the Indian market due to increased focus on makeup routines. | Mintel |
Price Positioning | 20 | 10 | Competitively priced for the Indian market, offering good value for money compared to premium brands. | Business Standard |
Competition | 10 | 8 | Facing competition from both international brands like Maybelline and local players like Colorbar in the primer segment. | Elle |
Use-case Advantage | 5 | 3 | Provides long-lasting hydration and makeup base, ideal for all-day wear in Indian weather conditions. | Femina |
Final Market Score | 100 | 66/100 (3.30/5) | Lakme 9to5 Double Duty Moisturiser Primer 30g offers a balanced mix of features and pricing, positioned well in the growing Indian primer market. |
Market-Based Score
66/100 (3.30/5)
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Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: The dual functionality of moisturizer and primer caters to the needs of busy Indian consumers looking for multi-purpose products.Sources: Vogue -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: Lakme is a well-established brand in India known for its quality beauty products.Sources: Brand Equity -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Primers are gaining popularity in the Indian market due to increased focus on makeup routines.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced for the Indian market, offering good value for money compared to premium brands.Sources: Business Standard -
Competition 8/10
Weight: 10Contribution: 8Rationale: Facing competition from both international brands like Maybelline and local players like Colorbar in the primer segment.Sources: Elle -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Provides long-lasting hydration and makeup base, ideal for all-day wear in Indian weather conditions.Sources: Femina
Summary
Lakme 9to5 Double Duty Moisturiser Primer 30g offers a balanced mix of features and pricing, positioned well in the growing Indian primer market.
Quick Compare

Rs.650.00
⭐ Reviews Summary
✅ What Users Love
- Works well as a moisturizer and primer
- Long-lasting formula
- Evens out skin texture
⚠️ What to Watch
- May feel heavy on the skin for some users
- Limited shade range
- Not suitable for all skin types

Rs.670.00
⭐ Reviews Summary
✅ What Users Love
- Effective at covering gray hair quickly
- Convenient size for travel and on-the-go use
- Natural-looking finish that blends well with hair
⚠️ What to Watch
- Can leave hair feeling stiff or sticky
- Color may not match all hair types perfectly
- Limited longevity; may require frequent touch-ups

Rs.675.00
⭐ Reviews Summary
✅ What Users Love
- Matte finish is long-wearing
- Paraben-free formula
- Easy-to-control brush
⚠️ What to Watch
- Brush may dry out quickly
- Some users found the formula to be too liquidy
- Limited shade options available
Where to Buy
₹399.00
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₹380.00
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Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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Lakme 9to5 Double Duty Moisturiser Primer 30g
In Stock
|
Rs.455.00 Rs.650.00 COD
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GO TO STORE GO TO STORE |
Lakme 9to5 Double Duty Moisturiser Primer 30g
In Stock
COD
|