Patanjali Mitti Pack 100g

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Made with 100% natural Multani Mitti for deep cleansing and skin rejuvenation
Removes excess oil and impurities, improving skin texture and tone
Affordable price with natural ingredients suitable for all skin types
Ideal for both men and women seeking a natural solution for skin cleansing and tightening

Market-Based Score (India)

66/100 (3.30/5)

Decent

Strong brand with competitive pricing and good feature fit in growing natural skincare segment.

Rs.210.00 Rs.210.00

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Key Features

Category	Face Pack
Weight	100g
Price	130.0000
Key Ingredients	100% natural Multani Mitti
Benefits	Deep cleansing, tightening skin, removes excess oil
Skin Type	Suitable for all skin types
Target Audience	Men and women
Pros	Affordable, natural ingredients, effective
Cons	Strong fragrance may not suit sensitive skin types

Details

Patanjali Multani Mitti Face Pack is a natural face pack that is made with the goodness of Multani Mitti to cleanse and rejuvenate the skin.

Key Features: - Made with 100% natural Multani Mitti - Helps in deep cleansing and tightening the skin - Removes excess oil and impurities from the skin - Helps in improving skin texture and tone - Suitable for all skin types

For whom: This face pack is suitable for both men and women who are looking for a natural solution to cleanse and rejuvenate their skin.

Pros: - Affordable price - Natural ingredients - Effective in cleansing and tightening the skin - Suitable for all skin types

Cons: - Strong fragrance may not be suitable for sensitive skin types

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumers' preference for herbal skincare products.	Euromonitor
Brand Strength	20	15	Strong brand recognition and trust among Indian consumers.	Brand Equity
Category Momentum	20	10	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing increasing competition from both local and international brands in the segment.	Business Today
Use-case Advantage	5	5	Addresses common skin issues faced by Indian consumers effectively.	Vogue
Final Market Score	100	66/100 (3.30/5)	Strong brand with competitive pricing and good feature fit in growing natural skincare segment.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Features align well with Indian consumers' preference for herbal skincare products.

Sources: Euromonitor
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Strong brand recognition and trust among Indian consumers.

Sources: Brand Equity
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: Growing demand for natural skincare products in India.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: Retail360
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing increasing competition from both local and international brands in the segment.

Sources: Business Today
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses common skin issues faced by Indian consumers effectively.

Sources: Vogue

Summary

Strong brand with competitive pricing and good feature fit in growing natural skincare segment.

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